Jules + Kent
Product Naming, Label Design, Graphic Design, Illustration

The Daily Brine

With the launch of a product typically used around the holidays, we wanted to encourage people to think differently about brining – how to use it, what it's for, how much flavour it can add and how easy it is to use.

First of all we came up with a product name that captures the thought... "The Daily Brine", anything but ordinary.  Something that can be used any day, but it's far from boring and bland. Secondly we designed a label that was bright, eye-catching, and had a sense of classic style.