How much will it all cost?
We often get asked such things as: How much will it cost….to design a logo, to build my new brand, design and build my new website, OR do you have a package price for branding or website design?
There is no simple answer to this……It will all depend on the size of the company, the project requirements, the features and special functionality required for your website, how many logo options you require and how many revisions are requested.
A small-business might have just one person responsible for the brand identity usage, and in this case, there would be little need for an extensive brand standards document to keep numerous team members inline with the brand integrity. On the other hand, working with the board of directors of a large company may need an exhaustive presentation that analyzes the internal and external communication, the competition, and explores a wider range of strategic variations to achieve committee consensus, finally arriving at a comprehensive set of identity guidelines.
And as far as websites go, a simple “brochure-type” website with minimal custom functionality, with less than 10-15 pages, may only cost $8,500, while a much large custom website with numerous API integrations and other custom code, with 100+ pages, a blog, e-commerce and 20+ unique page templates, could easily run well above $150,000. In fact, in the world of website builds, $150,000 would be cheap.
Image what it would have cost to build some of the best websites designed over the past few years according to CSSDesign Awards, including:
Flyher.com (Best Designed Website of 2022)
Superlist.com (Best UI and Innovation)
Matruecannabis.com (Website Design)
From digital strategy, to UX, UI, graphic design, development, SEO, content strategy & copywriting, photography and video, the budgets for these sites would have been massive.
You don’t achieve greatness on small budgets.
We often get asked by clients to design them a website similar to Apple or Fairmont, yet they have a budget <$20,000. Obviously, this can’t be done. Your budget must not only support your expectations and but also your needs. Do you need a Million$ website? If you do, then come to your website design agency with that million$ budget.
Don’t be a dick, you can’t have Champagne tastes with a beer budget.
Having said all of this, here’s a quick overview of what you could expect to pay:
> $1,000 and up
> $8,500+ for small start-ups, $15,000 and up for existing small-medium sized companies and over $30K for larger companies.
Website Design and Development:
> Basic websites starts at $8,500
> Larger websites with features such as E-Commerce, secure login, SEO & content strategy, copywriting and more, start at $20,000
> SEO Audits and basic keyword services: $1,500 each
> Monthly SEO Services, from $1,500/month
Social Media Marketing:
> Our Social media marketing services start at $1,500/month
> Our PPC Advertising audits start at $1,399 and our monthly packages at $1,500/month
> Starting at $2,500 for one product, one package
> Starting at $500
Photography and Video services:
> From $500 for a 1/2 day shoot, $1,000 for a full day shoot