The value of a Logo Sting (And what it actually is)

What exactly is a logo sting and why should you consider one for your brand?

In simple terms, an event sting is a short piece of animated visual content and sound, designed to grab people’s attention and set the whole tone of an event. ‘ Stings’ have their origins in the broadcast world, where they are also known as idents and are widely used to reinforce channel branding.

Logo stings are a great and stylish way to introduce your corporate video and to provide you viewer with key information about your brand’s personality and positioning. The sting can be the first and the last impression of your company/brand name that you leave to your audience, so it’s key to any corporate (brand) video or ad…..even if it lasts a couple of seconds.

A logo sting can be either a 2D or 3D animation of a logo at the start or end of a video. Again, it’s an element that gives the viewer the last glimpse of who you are and can create a long-lasting impression in the minds of your audience.

Stings are so common these days that we just don’t actually think about them, we have come to expect them. If your video or ad is missing a sting, you’re really missing out on an opportunity to continually build your positive and lasting brand impression upon your audience.