A full branding project or just a logo design?
In certain cases, a full branding exercise may not be necessary for your business. If you are a small start-up with a very limited budget, or a small business with limited brand awareness and few brand assets, then yes, a logo design project could be the right choice for you.
If your an existing business looking for a “new look” is it appropriate to simply go through a logo re-design effort? In almost ALL cases, the answer to this is a resounding question is NO! Existing businesses, that have been doing business with their current brand identity (logo, colour palette, font, brand positioning, tone, messaging, sales and marketing collateral, website etc). would currently have so much invested in their current brand that making anything more than a slight tweak to their logo, would be more or a re-branding exercise, requiring time, strategy, executive support and a sufficient budget to undertake the full re-branding project.
Imagine if an long-time business simply changed their logo and colour scheme! Was the decision and it’s implications fully understood, would the marketplace and their customers expect or want it or support it without explanation as to the WHY? Many companies do re-brand, but this decision is not taken lightly, it’s done for many reasons: the company has changed focus or services, the marketplace has changed, the competition has changed, the company has been bought or sold, or the existing brand was old and tired. These are all reasons to go through a full branding exercise.
For more information on our branding process and what a brand is, read these resources:
LOGO DESIGN PROJECT:
So, if it’s appropriate that a logo design will be sufficient for your (new) business, these cost-effective projects can be completed in just a week or two, often for under $1,500. Our logo (re)-design projects can also deliver other “brand” assets, indicated below. For a great example of an affordable Logo Design project, check out what we did for BC Custom Cutting.
Here’s what you can also get with a Logo Design project:
- Email signature
- Other business templates
- Assets for Social media account profiles
- Sales and Marketing collateral
- Trade show material
- Vehicle Wraps
All of these additional deliverables would need to be quoted separately.