A Vancouver Branding Agency that delivers
WE CREATE AWARD WINNING BRANDS
Brands are increasingly the only real and enduring source of business advantage.
At our Straydog Vancouver branding agency, we believe good is not good enough — we strive to create extraordinary brands. As one of Vancouver’s top branding agency, we combine conceptual thinking with bold ideas to create outstanding brands. Our dynamic 4–stage approach to branding has proven instrumental for new companies and those in search of brand revitalization. Our process allows us to create a powerful, cohesive brand from which your business can rise above the competition and break new ground.
We help you tell your story, uncover new possibilities for growth, create stronger customer relationships and greater differentiation.
At Straydog, we also offer website design and development, SEO, Social Media Marketing, PPC Advertising and of course. We think that this is the best model for providing cohesive and consistent brand strategy, design and and brand management and execution across all brand touchpoints. We pride ourselves on delivering a quality of work that is top notch in the industry…top dog really!
Many clients come to us for branding or re-branding and then stick with us for their digital and graphic design needs, understanding that the most efficient and economical choice is to have one agency manage all of these needs.
There are also many instances where clients come to us for a new or re-designed website, but often we discover that, before we start the website project, we really need to take a closer look at their brand. This is why it is so beneficial to work with a full service agency like Straydog. We understand brands, through and through, from positioning, messaging, the visual and design aspect as well as the digital representation, whether it be the website, social, SEO, or from the digital advertising respect.
If you are re-branding your organization, read more about things to consider when re-branding.
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THE BRANDING PROCESS
BRAND STRATEGY
Let's get face-to-snout.
We analyze your business, the marketplace and trends in the industry to identity your unique opportunities.
COMPONENTS:
- Brand Discovery
- Group Discussions
- Brand Research
- Brand Messaging
- Brand Architecture
Brand Language
Aligning the Brand language to the strategy
Done well, brand language allows your brand to convey its values or qualities through the language it uses. At our Vancouver branding agency, our process for defining your brand messaging and tone-of-voice begins to unfold as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.
COMPONENTS:
- Brand Naming
- Brand Mission, Vision and Values
- Brand Personality
- Tagline and slogans
- Brand Messaging and voice
- Content writing and marketing
Brand Identity
What does the brand language look like?
Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. We typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.
COMPONENTS:
- Logo Design
- Graphic Design
- Typography
- Icons
- Colour Palette and colour matching
- Illustration
Brand Launch
Accelerate the success of your new brand.
Blast-off!
When the project is complete, you will leave us feeling excited and energized, and you’ll understand how to articulate your brand effectively to your customers.
COMPONENTS:
- Brand Standards Manual
- Print-ready files
- Signage
- Vehicle Graphics
- Tradeshow material
- Social Media Templates
- Website design & development
- Social Media Marketing & Management
Check out this post for information on Brand Launch Programs >
RECENT BRANDING PROJECTS
LET'S DISCUSS YOUR BRANDING PROJECT
Do you need more information from our Vancouver Branding agency, our services, or how the process works, or how much it may cost? Don’t be afraid to ask….we don’t bite.
Schedule your free initial brand consultation with us and learn how our Vancouver brand strategists can build your business through award winning branding, logo designs or a new or improved visual identity and website development with a clear and user-centric approach to design.
SCHEDULE A FREE 30 Minute Consultation
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Digital Marketing
What's Next?
A great brand and online presence doesn’t always guarantee success.
Your online presence requires constant attention and tweaking to ensure that it is attracting the right traffic and staying ahead of your competition. This is where Digital Marketing comes in. Attracting targeted traffic to your site that drives revenue, just doesn’t happen organically, it requires effective Search Engine Optimization (SEO), strategic Search Engine Marketing (SEM) and ongoing Tracking and Analysis. Check out our extensive website services and get in touch with us to Request a Quote for Pay Per Click Ad Campaigns, SEO, Social Media Marketing (SEM) and ongoing website optimization services.
