Straydog is excited to be working with the Layfield Group for the re-branding of their BioFlex™ brand and product. Layfield is a Vancouver company with over 35 years of manufacturing experience in the polymer and flexible packaging industry. They are at the forefront of flexible packaging industry and are the only company offering product with scalable “hybrid” production solutions for North American food, industrial and medical companies.
The BioFlex™ product is an innovative plastic that breaks down in landfills. As it breakdowns, it creates energy that is harnessed by landfills, creating clean, renewable, sustainable energy in the process! Even though flexible packaging offers the lowest environmental footprint relative to other packaging material, it can’t be recycled economically and it inevitable ends up in landfills where it could take hundreds or thousands of years to biodegrade completely.
The BioFlex™ innovation allows the product to biodegrade much quicker, creating landfill gas that is harnessed as energy, therefore turning your trash to energy!
Our Design work:
So…what makes a modern brand memorable? With so much competition for attention, the most well-known brands are also the simplest. Those at the apex of recognition – Nike, McDonald’s, Apple – are so iconic they no longer need their names. This is the state of branding in the modern age: be simple enough to make your impression in the few seconds a consumer affords you.
With that in mind you’ll find no fussiness in our branding for BioFlex™. With this direction, typography is key: We chose a typeface with straight lines and tight curves – organic yet technical, a calculated balance between nature and science – then customized it. The key to its uniqueness is a clever “twist” in the X, a reference to the flexibility and sustainability, in every sense, of Bioflex packaging solutions.
The gradient colouration is interchangeable, offering unlimited possibilities for reinvention over time.
Article by Rob Barnett
President & Brand Strategist at Straydog