QR code on food packaging and labels is surfacing everywhere, and it has become a common sight. The market and business these days are facing tight and robust competition every ...read more
Stretching the limits of Sustainable Packaging Packaging is everywhere. It’s fundamental to our lives, so it’s hard to imagine life without it. Packaging serves to contain, protect, preserve ...read more
Straydog Branding has once again been recognized as one of the Best Branding Agencies in Vancouver by The Best in Vancouver. Best in Vancouver is the Go-to guide for people ...read more
Video-based marketing campaigns have been forever changed with the introduction of drone footage. And it’s easy to see why. Outside of looking incredibly cool, aerial footage is a confirmation of ...read more
The National Research Council of Canada’s Industrial Research Assistance Program (NRC IRAP) is a Canadian government funding program designed to accelerate the research and development projects ...read more
What is CDAP? The Canadian Digital Adoption Program (CDAP) is offering $4 billion in total funding to help small to medium sized businesses transform their Business technology and thrive in ...read more
Starting you own business can be a daunting task. At some point in your career, you may have thought about “going-it-alone” but the fear of transition, or the lack of ...read more
Do you have a website or are you considering building one? If so, you need to consider having a website discovery session. A website discovery session is an opportunity for ...read more
In yesterday’s post on Social Media Statistics for 2022, we discussed how important video usage is in social media and on Facebook in particular. In 2022: 62% of people report ...read more
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well ...read more
What exactly is a logo sting and why should you consider one for your brand? In simple terms, an event sting is a short piece of animated visual content and ...read more
If you’re looking to have a logo designed for your new business, or you’ve reached the point where that $99 logo design is just not cutting it for your established ...read more
Artificial Intelligence (AI) is advancing rapidly and is poised to play a significant role in future society. While there is still much debate surrounding the potential dangers and benefits of ...read more
Have you heard about “Website Accessibility?” Making the internet accessible is about levelling the playground for 20% of the world’s population. Making it inclusive is the most ...read more
In certain cases, a full branding exercise may not be necessary for your business. If you are a small start-up with a very limited budget, or a small business with ...read more
What is Web Accessibility and why is it so important? Making the internet accessible is about levelling the playground for 20% of the world’s population. The internet has become the ...read more
A few years ago, Straydog was approached by a private-label food company, to help them create a brand and retail packaging for their new line of granola bars. At the ...read more
Are you looking to implement e-commerce capabilities for your business? By implementing an e-commerce strategy for your business online, you can effectively attract more customers and grow your ...read more
At Straydog, we’re often contacted by potential clients about designing a new logo for their business. Sometimes, these businesses are start-ups with a small budget, on other occasions, ...read more
If you’ve ever been horrified by the design of a business website, you’re not alone. There are many aesthetic travesties out there, and worse, many small businesses still don’t even ...read more
Vancouver Package Designers, Straydog Branding takes a look at the new dimension of package design. We believe the package is not just designed for the shelf but for the whole life-cycle ...read more
Why Personal Branding? To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about ...read more
Straydog is excited to announce that we have just been selected for the Best of British Columbia Award by UpCity. UpCity was founded in 2009 with the goal of helping ...read more
Successful brands have always understood the power of branding. Spending a significant amount of time developing their Brand Statements, Brand Promise, and Graphic imagery so consumers will feel ...read more
So, you’ve hired an agency to design you a new website, build your brand, or bring leads in the door. I can tell you from firsthand experience that both clients ...read more
If you been in the creative industry long enough, you’re going encounter those unfortunate situations where a client decides that they are not going to pay you for services rendered. ...read more
Straydog has just launched the new SWITCHBC.ca website (BC Health Care Occupational Health and Safety Society). The project required a deep-dive into the content and messaging requirements for the ...read more
We each have our own style of what we like and don’t like, but great design is not based on a few personal opinions, it’s based on strategy and thorough ...read more
Straydog has just completed the branding for a new independent, non-profit health society that was established in 2021 to provide the organizational basis for an innovative and collaborative ...read more
No matter the size of your business or your business goals, deciding on whether to hire an internal marketing team or to partner with an outside agency is something every ...read more
Ya we know…..we haven’t posted in quite some time. Bad dog!! Well, with good reason, we’ve been working like dogs the past months and we think the results may help ...read more
Straydog Branding is proud to announce that we have been selected as #4 in the top 5 Best Graphic Designers in Vancouver. “Best in Vancouver” is a local Vancouver guide ...read more
Additional grant funding and expanded eligibility criteria announced for the Launch Online Grant program. The B.C. government has invested an additional $30 million to help BC-businesses move their ...read more
Name that Band! That was our challenge. As a business branding agency, we’re not often (ever) asked to help name a band and design their logo and album artwork, but ...read more
Straydog has just completed the re-branding for The Cove Sports Recovery + Injury Prevention The owners, Olivia Dykes and Nicholas Fadden, came to Straydog in September 2020 after having completed ...read more
So now that you’ve had your new brand created and launched, it’s very important that both your external and all of your internal documents, reports and marketing material are on ...read more
These are unprecedented times. Hundreds of thousands of Canadians have been laid-off, thousands of businesses have closed and many of these will never open again, and many other businesses are ...read more
As we are experiencing these incredibly difficult social, health and economic challenges during the OVID-19 outbreak, many business are adjusting hourly and daily to this new and temporary reality. ...read more
During this incredibly difficult time of COVID-19, we at Straydog salute our health-care workers and and all the others on the front line that are doing their best, working long ...read more
Straydog’s branded The Press Room, opens in Vancouver in mid December in Olympic Village, at 1778 Columbia Street. Pop-in, have a coffee, stay awhile and say hi to the proud ...read more
The New Crate West Delivery Company brand launches! Straydog has just completed the re-branding for the Crate West Delivery Inc. The owners, Michael and Ronel Holms, came to Straydog in ...read more
When we design new websites for clients, we firmly believe in the notion that more is less. We don’t get caught up in the idea that including everything, including the ...read more
As a craft brewer, marketing your brand is one of your biggest challenges. I’m betting that, like most craft brewers, you didn’t get into this business because you were passionate ...read more
Corporate Vision Unveils the Winners of the Media Innovator Awards 2019 United Kingdom, 2019– Corporate Vision Magazine has announced the winners of the Media Innovator Awards 2019. Corporate ...read more
Our team here at Straydog is excited to report that the judges decisions are in, and Straydog has been awarded the Best Boutique Branding & Design House 2019 – Vancouver ...read more
You have had a professional branding studio develop your brand platform, graphic elements, helped you articulate your messaging and developed processes for streamlined communication…now what? ...read more
Graphic design is not simply about making your marketing materials look good, although the visual presentation is very necessary. It’s about communicating your business’s message in ...read more
Back in February, we wrote a post about launching your business and the importance of “branding” before you actually launch your business. But there’s actually a very importnat ...read more
Straydog is excited to announce the launch of our new website. After a long and successful run with our previous website, it was clearly time for an overhaul. Times change ...read more
So what makes people want to buy into your brand? We have listed 4 simple steps that will help you understand the fundamentals of creating a desirable brand: 1. Be True. ...read more
Our branding guide will cover the subject of branding; what it is, how it works and how you can use it to help improve your business and perception of your ...read more
At our branding agency we’re often asked by clients about using focus groups to determine critical brand decisions, such as selecting a name, deciding on a logo or analyzing package ...read more
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business ...read more
Best practices for turning customers into brand advocates If you build it, they will come. Before rallying advocates, you’ve got to first identify who they are. And surprisingly, a brand’s ...read more
Is it Christmas already? Well not quite, but the end of summer means it’s time again to create some stunning Holiday cup designs for our great friends at Waves Coffee House. ...read more
Are you in need of some ongoing website piece-of-mind? Is your website out of date and in need of software updates? Don’t delay, out-of-date themes and plug-ins can be a ...read more
Straydog is excited to announce that we are a Silver Award Winner in the Graphis Branding 7 Competition for the SOJI Brand. Graphis is an international bastion of excellence in design and visual ...read more
Straydog has just completed the design and launch of The Press Room Bakery & Cafe brand. The Press Room will be opening in North Vancouver, BC in the Spring of ...read more
What was once taboo in website design has made a complete resurgence as one of the most popular techniques in recent years as users are finding a new love and ...read more
Branding is a very important process you should start thinking about from the moment you decide to turn your idea into a business project. In this article I listed some ...read more
Launching a new business is hard work. Each day your tasks include landing new customers, clients or investors, answering the flood of emails and phone calls and managing clients and ...read more
Brand storytelling is about curating stories about your brand or brand experience, that gives your customers relevant and engaging content. If customers are affected by your brand story, it encourages ...read more
Black Ninja Software Challenge Black Ninja came to Straydog in the summer of 2018 with a need to update their logo as well as the need for some marketing and ...read more
The power of a brand plays a critical role in auto-buying decisions. A brand represents an idea and a set of values that are widely recognizable in the marketplace. The ...read more
Straydog is excited to be working with the Layfield Group for the re-branding of their BioFlex™ brand and product. Layfield is a Vancouver company with over 35 years of manufacturing ...read more
Next to differentiation, consistency is the second most important principle of branding. Brand consistency is the secret to brand success. With enough repetition, the brand is ingrained in the ...read more
The European Union’s General Data Protection Regulations, or GDPR, has some Canadian and US companies concerned about their compliance level such that they have suspended the accounts of the EU ...read more
After 4 years of work, the GDPR was approved in April of this year and the regulations came into affect, May 25, 2018. If you don’t know what GDPR is, ...read more
Straydog has been awarded the 2018 Runner-up in North America in the fifth edition of Best Brand Awards, for the design of the Cannabis Compliance brand. The CCI Brand and ...read more
Straydog develops the new name and designs the new brand and website for CRAFT Artisan Wood Floors CRAFT Artisan Wood Floors began as “Antique Impressions” in 2004, by its current ...read more
You may have heard the expression “Pavlov’s Dog”. Ivan Pavlov was a Russian Scientist most famous for developing the idea of the conditioned reflex. Referred to as Classical Conditioning or ...read more
Brands love having celebrities and social media gurus in their corner, but it’s the everyday fans and customers who ultimately make or break a brand. Creating brand advocates should be ...read more
Pinterest is a social network, but it’s much different than most — Pinterest allows you to express your brand’s personality in a visual way. People want to know brands on an ...read more
It has become apparent that brands and their strategic branding agencies need to move faster in 2013, however we can’t move forward without considering the role of strategy in helping ...read more
Product Packaging must do more than simply look pretty, it must work to cut through the white noise that is the crowded supermarket shelf, and attract a potential buyer — ...read more
If someone were to ask you about the story behind your brand logo, how would you respond? When it comes to branding, logos usually get the most attention, but a ...read more
Corporate Branding takes significant time and energy. Our clients breathe a sigh of relief when the branding process is completed, but despite the temptation to relax, the end of the ...read more
The purpose of a brand leader is to create a strong brand—and that means building Brand Equity. Brand Equity is the value of the brand in the marketplace and is ...read more
Re-branding your business can be a challenging yet rewarding process, and to be successful it must be done with strategy — best managed by a professional branding agency. At certain ...read more
I know what you’re going to say, your new product is brilliant, it’s a game-changer and you’re unbelievably passionate so it’ll surely be a success! Problem is, if you ...read more
Straydog completes and launches Paladin Security’s new websites. For over 6 years, Paladin Security has worked closely with Straydog for all of their branding, graphic design and website design ...read more
Straydog designs and the new brand and website for Cannabis Compliance Inc. Cannabis Compliance Inc. is a newly incorporated company, a spin-off from NHP Consulting, which has worked with Straydog ...read more
As a guest of Kirk LaPointe on Vancouver’s Roundhouse Radio, Straydog’s Rob Barnett comments on the newly design City of Vancouver Logo. Airing on Monday evening February 27th on ...read more
A shopping mall, like any other product or service, must work to create, maintain and promote its brand. And to successfully maintain that brand, shopping mall’s must work hard, be ...read more
Why does brand matter for B2B? Because regardless of whom you are selling to, you still need to capture the attention of a person. An individual with needs, preferences and ...read more
At our branding studio we believe brands are fundamental to a competitive business advantage in the marketplace. Businesses who effectively manage their brand are better positioned to drive brand ...read more
Launching a new brand? Our branding services for startups focuses on the early life-cycle stage of a company and curtailing the initial investment in brand building — so you can ...read more
Straydog has teamed up with The Rescue Project to design a fantastic Cycling Kit, with all proceeds supporting local animal shelters across the country. The Rescue Project brand brings together ...read more
Seasonal package design offers a great brewery marketing opportunity that can connect the brand with their consumers in a highly engaging and relevant way. It’s also an opportunity to drive ...read more
Within five months since Straydog helped launch the Hitcase brand, Hitcase closed deals with Major US and European retailers such as Brookstone, Best Buy, Fry’s Electronics, REI, EMS, Zumiez, ...read more
Food trucks are coming to Vancouver in droves, and with them a whole new culinary scene for brand building. Not only do these trucks provide unique food and beverages, they ...read more
As Vancouver Branding & Web Design experts we tell our clients that an effective website conveys within a very short time why the brand is their prospects’ only viable solution. ...read more
Icon design is often overlooked as part of a great communication strategy. Take a look at these simple, well designed fruit icons and download the full icon set here… Download Free Fruit ...read more
With over two decades of experience and considered trailblazers in the security industry, you can count on Canada’s top security company, Paladin Security to show you the most innovative web ...read more
PricewaterhouseCoopers, a global influencer with an impressive pedigree chose to rebrand in order to differentiate itself from the competition. Taking the leap in 2010, PwC’s rebranding ...read more
This past week, Vancouver’s Straydog Branding & Web Design studio launched Paladin Security’s new website. Today, we’re proud to announce we’ve been nominated for an Awwward for ...read more
How can great package design lead to more sales and increased ROI? This weekend we interviewed a number or Wineries and Breweries at the Fraser Valley Cork & Keg to find ...read more
Search engine optimization is another great reason to consider responsive web design. Announced recently, Google recommends responsive web design as a recommended solution for mobile users. Google ...read more
Straydog Branding, one of Vancouver’s leading branding and creative design agencies, has launched a new responsive website for its mobile generation. The website www.straydogbranding.com has ...read more
Defining your brand’s position comes from the company’s identity — the starting point for a brand strategy. Companies who market their product or service without establishing their brand ...read more
Keeping your brand on top of what’s popular and trending is not easy. With these top 10 tools your digital brand will be in-the-know and aware of what’s happening in ...read more
The logo needs little introduction, love it or hate it, you certainly recognize it. London branding and graphic design system. The overall look of the 2012 games has been directed ...read more
Popular street artist, BANKSY will has something to say and is aiming for a Gold Medal at the London Olympics. Banksy posted photos on his website of his latest works: “Hackney Welcomes ...read more
The right name makes all the difference and there are several styles of naming that will help your brand resonate with your target audience, be memorable and help establish the ...read more
There is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands. Think Twitter or Facebook – ...read more
Developing a brand strategy can be one of the most difficult steps when building your brand. It’s often the element that causes most businesses the biggest challenge, but it’s a vital ...read more
Your business’ brand is a combination of a variety of attributes, including your values, vision, personality, and identity. Your logo (brand image) expresses all of these aspects in a single ...read more
We’re excited to exclaim that our Vancouver branding and package design agency, Straydog has received recognition from Design Edge Magazine, for our W!LD Ocean Fish package design. Fishing ...read more
It is no surprise when we talk about humans as emotional creatures. A casual glimpse into a persons cosmetic cabinet, garage, or closet reveals that consumers make purchasing decisions based ...read more
Every brand is built by a community, it is a complete ecosystem that must work in harmony to be successful. This is how it works: At the centre of the ...read more
When you apply the design process both deeply and broadly, you can create brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his ...read more
The difference between a great product and merely a good product is that a great product embodies an idea that people can understand and learn about—an idea that grows in their minds, ...read more
Straydog teams up with a local marine biologist who seeks to shake up the marketplace, with his whole new line of wild BC frozen Salmon, Halibut, Tuna, Sablefish and other ...read more
Best practices for creating brand culture When it comes to creating culture, people are your greatest asset. Companies exist in a world today where everyone (employees, customers and partners) talks ...read more
Best practices for creating a compelling retail experience for your brand Creating a compelling retail experience requires focus on the “experience.” The idea that retail is the place where you ...read more
Best practices for creating brand relevancy Be relevant by being personal Mass communication is dead. Today’s technology has ushered in a new age where customization and personalization are the ...read more
Best practices for building your brand story The best brand stories come from within. To make the most of your organization’s stories and use them powerfully, strive for support from ...read more
Best practices for determining if celebrity endorsement for your brand is the road to fame. Authenticity trumps celebrity. Celebrity can certainly amplify a brand, but using celebrity simply for the ...read more
Brand 1 + Brand 2 = What? Plan your work; work your plan. It’s been said that of all the assets exchanged during a merger or acquisition, the most important ...read more
Top best practices for branding with innovation When innovation is part of a company’s DNA, it naturally drives branding. Innovation should start from within and be powered by the leadership ...read more
Top Best Practices for knowing your customer Walk a mile in their shoes. Before a company can understand what its customer needs, it must understand the customer’s experience with its product ...read more
It’s voting day in Canada! Political affiliation is not often discussed, and although we all have strong beliefs, not enough people in Canada vote — Why? Politicians are always trying to ...read more
An interesting take on Steve Nash’s creative mind and how Steve dabble’s in marketing and seed-stage capital. When most successful athletes endorse a brand, they usually lend their faces ...read more
Naming your business, and deciding on the perfect name is one of the most difficult things to accomplish. Far more nerve racking than deciding on your location or price strategy because it’s ...read more
Diana Mander and her team had vision of revitalizing their full-service home rental & property management business into something that would help them stand out and create focus. Brand Challenge ...read more
The term “brand” represents your business values, history, personality and direction. It’s a statement as to who you are and what you stand for. As times changes so will your business, ...read more
Often times when discussing creative needs with clients, common misconceptions about branding come into play. It is vital that you understand the importance, value, and return associated with a ...read more
