Straydog Re-Brands the new Crate West Gift Delivery company

The New Crate West Delivery Company brand launches!

Straydog has just completed the re-branding for the Crate West Delivery Inc.

The owners, Michael and Ronel Holms, came to Straydog in September 2019 after just immigrating to Canada and purchasing the Crate West Gift Box Delivery company. Michael and Ronel wanted to re-brand the company and have the new brand reflect more of what British Columbia represents. The original brand and logo was just too busy and it didn’t reflect the beauty and nature of BC, so it needed a re-fresh.

We worked closely with Ronel and Michael and to design a new Crate West brand and logo. We designed a stylized crate box shown in 3D, thinking “outside the box” about what’s in the box. We used a customized typeface to show the unique and creative style of what the company offers in their gift boxes, and we also followed the form of the graphic where the white space holds equal importance. The new logo is modern and clean and the geometric design that lends itself to various treatments and applications.

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After: