After 4 years of work, the GDPR was approved in April of this year and the regulations came into affect, May 25, 2018. If you don’t know what GDPR is, you should! The European Union’s General Data Protection Regulations is designed to harmonize privacy laws across Europe and to protect all EU citizens data privacy and to organize the way organizations across the EU approach data privacy.

So you may be asking, how does an EU regulation affect my business here in North America, and why should I care?

Well, the direction of the regulations is to protect all EU citizens, regardless of where they may live and which websites (w0rldwide), they may be using.  So the biggest update to these regulations is most definitely the landscape for which these laws apply, as it applies to all companies processing personal data of dta subjects residing in the EU, regardless of the websites owners jurisdiction.

GDPR makes its applicability very clear – it will apply to the processing of personal data by controllers and processors in the EU, regardless of whether the processing takes place in the EU or not. The GDPR will also apply to the processing of personal data of data subjects in the EU by a controller or processor not established in the EU, where the activities relate to: offering goods or services to EU citizens (irrespective of whether payment is required) and the monitoring of behaviour that takes place within the EU. Non-Eu businesses processing the data of EU citizens will also have to appoint a representative in the EU.

So what does this mean to you…well, if you have a website then you need to be GDPR Compliant. Does this scare you if you know nothing about this or don’t now if your site is compliant? At Straydog, we can help. We can assess your site and help you get GDPR compliant, just give us a call or contact us through our webform…remember, the deadline for compliance was May 25, 2018.

The penalties for not being compliant can be stiff, don’t be a target, let us help!

 

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President, Brand Strategist at Straydog