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West Vancouver Schools


West Vancouver Schools approached Straydog to re-design their brand and better position them in the market. Being a very innovative district that competes with private schools, our challenge was to build upon the brand heritage while updating the visual identity and communication platform.

When we started working with West Vancouver Schools, they were known as School District 45. This generic name lacked confidence, emotion and caused confusion with their international market as to whether they were the 45th-ranked school district! The existing lighthouse logo was outdated and did not support the innovative schools within the district.


We developed a strategy around the lighthouse and the brand identity was born from the idea of bright—futures and minds of our students. The new visual identity better captures the energy, passion and progressive drive of the brand. The newly designed lighthouse is encapsulated by a crisp, contemporary shield—assisting in creating a link between private & public schools. The colours were inspired by the ocean, west coast and fit well with the West Vancouver setting. The updated font is bold and clean, flexible and timeless.

With the updated brand identity, it was important that we updated all of their marketing and communication pieces. We developed a consistent design standard and templates for documents, stationery, collateral, brochures, marketing pieces. Additionally, we built a new WordPress website for both the Regional and International market.


Armed with a new identity and website West Vancouver Schools is ready to communicate and captivate its audience locally and across the globe, while delivering a consistent brand experience that inspires and educates.


As part of our engagement with WVS, we provided comprehensive digital strategy services for the design, development and support of 19 websites for the school district as follows:

West Vancouver Schools, Main site

The International School site


  • Brand Audit
  • Brand Strategy
  • Brand Naming
  • Brand Identity
  • Logo Design
  • Graphic Design for Print & Digital
  • Brochure Design
  • Environment Design (Wayfinding signage)
  • Brand Standards
  • Digital Stratgey
  • UX and IA
  • Website Design
  • Website Development
  • Website Maintenance & Support
  • Copywriting
Our communications team worked with Straydog Branding to refresh our brand identity and build a new online presence at the district level. Rachelle and Rob’s design expertise and ability to focus on what matters across a wide range of stakeholders really helped get this project off the ground and produce the outcomes we outlined when we started. Now we look as good as we strive to be each day, and the project deliverables were positively embraced by both internal and external audiences. Today, our brand identity is a true reflection of our organization’s key values, with a visual and online personality that communicates those values clearly to the community and the world.
- Bev Pausche, Manager of Communications and Community Engagement
West Vancouver Schools


Straydog Branding
North Vancouver, BC
Hours: M-F 8:30-5pm