The Cove Sports Recovery + Injury Prevention branding
Straydog has just completed the re-branding for The Cove Sports Recovery + Injury Prevention
The owners, Olivia Dykes and Nicholas Fadden, came to Straydog in September 2020 after having completed a not-so successful branding exercise with a freelance graphic designer. The results were less than superb and the new logo and brand just didn’t meet their expectations for modern, unique, appealing and representative of their innovative and one-of-a-kind sports recovery service. The original logo design and brand positioning didn’t represent what they had intended: unique, quality, appealing and modern. We see this often…companies trying to save a bit of money by selecting a designer or agency based on price. This is not a recipe for success. What’s that saying…oh yeah…..You get what you pay for!! The price paid to engage an experienced branding agency is not an expense, it’s an investment in your business that will pay dividends for years to come. Do it cheaply, get the wrong results and you pay the price in lost revenue and sales every day. Do it right and the results will bear fruit for many years.
The results of the new brand identity is a modern, minimalistic design, in black and white, with the use of vibrant supporting brand colours. The sleek font communicates professionalism and the science-based injury recovery and prevention therapies that their business provides.
The new logo and brand identity stands alone and represents movement, motion, sports and activity. We also added the term “+ Injury Prevention” to the tagline, adding a bit more description to the original “Sports Recovery”.