Five tips for effective Logo Design
If you’re looking to have a logo designed for your new business, or you’ve reached the point where that $99 logo design is just not cutting it for your established business, there are a few things to consider:
SIMPLE & EASY TO REMEMBER.
A logo should be simple and easy to remember. This means avoiding overly complex designs and focusing on creating something that is clean and straightforward.
Here is an example of a simple logo design. The SOJI logo dies not use complex designs…it’s clean and easy to remember.
A good logo should be able to work well in a variety of contexts, such as on a website, business card, or billboard. This means designing something that is scalable and can be easily reproduced in different sizes and format. The Plastics for our Planet Logo icon is versatile and can easily be used at any size.
A logo should be visually appealing and create a positive impression on viewers. This can be achieved through the use of colour, shape, and typography. Choosing the right combination of these elements can help to create a logo that is both attractive and effective. The Bioflex logo is pleasant to look at, uses a mixture of colour and gradients and has an appealing font.
A logo should accurately represent the brand or business it is designed for. This means taking the time to understand the company’s values and mission, and using this information to inform the design process. A logo should embody the essence of the brand and help to convey its message to its audience. The Yaari logo is representative of a dog food company as it uses a design that is in the shape of a dog tag.
Your new logo should be unique to your business and not just something bought off the shelf that could also easily be purchased by another business. Your business is unique, so should be your logo. You should also consider having your logo Trademarked to protect your investment and your business identity. The Garibaldi icon is unique! We develop a new brand identity and logo for Garibaldi Glass, with a new “G” letterform in the logo comprised of strong architectural glass shapes, reflecting the nature of the company’s work. The stationery and collateral includes the G design element in various ways, aiding in brand recognition.
Effective logo design is about creating a simple, versatile, and visually appealing image that accurately represents a brand or business. By keeping these key considerations in mind, you can design a logo that helps to establish a strong and memorable brand identity.