HOW CAN WE HELP YOU IMPROVE YOUR ONLINE PRESENCE
Improve your website’s performance through strategic and targeted online digital marketing
services (SEO, Social Media, & PPC advertising) tailored made to meet your business objectives.
Your website should do more than just look good. At Straydog, we can help you design beautiful, visually appealing sites, but that’s only the start. Attracting targeted traffic to your site that drives revenue, just doesn’t happen organically, it requires effective content strategy, Search Engine Optimization (SEO), strategic Search Engine Marketing (SEM), Social Media Marketing and PPC advertising, as well as ongoing Tracking, Analysis and tweaking.
At Straydog, not only do we create beautiful brands and well-designed websites, we also specialize in all things Search and Social, including search engine optimization (SEO), search engine marketing (SEM) via Google Ads, Microsoft Ads, social media advertising strategies via Facebook Ads and Instagram Ads, content strategy and copywriting for web. Give us a holler and we can get started on providing your business with a smart, innovative and results-driven approach to grow online and achieve real ROI.
OUR DIGITAL MARKETING SERVICES
Search Engine Optimization
SEO is about improving the volume or quality of traffic to your web site from search engines. By optimizing a web site and improving internal and external aspects you will be ranked higher in search engines such as Google, thus allowing your target market to find you with ease. The higher up your web site appears in the search engines, the more awareness and visitors you will receive.
Search engines have a complex algorithm to determine a webpages subject matter relevance and quality. Every element of your website is an SEO signal. From web site hosting, server codes, and security; to coding, navigation, layout, design, content, images and incoming links, every detail has a huge impact on your webpages rankings in organic search results.
SEO is no small matter and every website needs it in order to compete in the organic search results of Google and Bing. From code to content, our SEO consultants have the technical know how and copywriting skills to get the job done right.
Attracting traffic to your site is just a start. Once they land on your site, you need to convince them to do something, call, use your contact form, submit a request for quote or buy something. Website optimization ensures that yiou get the most out of every site visitor, helping to improve your online ROI. Our Website Optimization services include:
- Site Audits and recommendations: Analyze your sites content, structure and usability and identify changes that will convert users into customers.
- Conversion Rate Improvements.
- Usability testing, Calls-to-Action testing and Design/template changes that help to increase your conversion rates.
Our Website Audits start at $1,599 and our monthly SEO packages at $1,299/month
Social Media Marketing
Social media is a force to be reckoned with! No matter what type of business or organization, a strong presence on social media is vital. It’s the smartest, most effective path to online sales, reputation management, brand building, recruitment and communications. Social media is the most awesome way to reach and engage with your audience, through these popular platforms: Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest.
Having a strong social media marketing strategy helps businesses reach current and prospective customers at every stage of their purchase journey. Our services include social media strategy development, campaign recommendations, social advertising, and coaching.
We offer a wide range of Social Media Strategy, Planning and Execution and Management packages that start at $1,500/month.
Targeted pay-per-click (PPC) search marketing can complement your organic search traffic. It involves buying ads by bidding on relevant keywords people use to search the web. These ads show up prominently on search engine results pages and/or websites and social media platforms your audience visit. PPC has several advantages, including:
- Drive instant traffic to your website—especially useful for a new or updated site
- Target specific demographics to get the most bang for your digital marketing buck
- Easily control your budget and adapt your strategy based on factors such as seasonality, promotions and business needs or opportunities.
- Track keyword data to provide insights that can help bolster your SEO strategy (organic keyword data no longer gets passed to analytics software)
With the Google Ads program you can run PPC (pay-per-click) advertising in several Google platforms including Google Search, Display Network, Youtube, Google Shopping and Google Maps to reach an active, engaged, highly targeted and qualified audience.
At Straydog, love PPC Advertising and are experts in the Google Ads and Microsoft Ads platforms. We’d love to help you leverage the power of this most powerful advertising platform to captivate your audience and achieve real, measurable ROI. Our services include:
- Google Ads Grant application & campaign management
- PPC Campaign Strategy
- Display Advertising Strategy
- Keyword Strategy
- Ad Development
- Landing Page Copywriting & Development
- Conversion Tracking
- PPC Advertising Campaign Set Up
- PPC Advertising Campaign Management
Our PPC & Social Media Audits begin at <$1,399 and our monthly PPC Advertising programs at $1,500/month
Developing a website content strategy, writing quality content, and bringing that content to life takes a tremendous amount of energy. At our Vancouver web design studio we believe great content leads to a strong user experience, website efficiency, powerful search engine optimization, and an overall winning brand experience.
The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. Often including;
- Key themes and messages
- Keyword inclusion
- Recommended topics
- Content purpose (i.e., how content will bridge the space between audience needs and business requirements)
- Metadata frameworks and related content attributes
- Search engine optimization (SEO)
- Implications of strategic recommendations on content creation, publication, and governance.
Our Content Strategy services include:
- Sitemap development
- Content structure and optimization
- Content creation and copywriting for Web, Blog post, Whitepapers, Social Media, Case Studies, etc)
- Content editing
- Keyword development
You may also like this blog post on How To Write Effective Website Content.
Tracking & Analysis
A big advantage of digital marketing is that it provides lots of useful data that you can track and measure. Tracking and analytics should be the foundation for all of your digital marketing efforts. Tracking means using the right codes in the right places to generate accurate data, and analytics means capturing insights from this data to help inform your decision-making. This data is a valuable source of information that can be used to improve your online ROI.
Our Ongoing SEO Tracking and reporting packages start at $1,000/month.
If you are expanding your business into international markets, you may be eligible to receive *federal grants to help support the costs of our services related to those international sales and marketing activities, including:
- Paid Advertising and Social Media marketing,
- Search Engine Optimization.
*To be eligible for federal grants, your business must currently be doing a minimum of $100,000 in sales.
And if you are a Canadian Non-Profit organization, you may be eligible for $10,000USD/month in Google Ads.
Straydog is a certified Top Digital Marketing Agency!
Strategy & Analysis
- Market Research
- Site Technical Analysis
- Organic Keyword Research
- Content Analysis
- Content Strategy
- Website Architecture
- Image Analysis
- Meta & Site Tag Auditing
- Page Rank Zero Strategy
- Internal Linking Strategy
- Search Engine Optimization
- Search Engine Marketing
- Tracking & Analysis
- Website & Content Optimization
- Content Generation (Copywriting for web)
- PPC Advertising
- Social Media Marketing
- Social Media Engagement
- Social Media Management