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BC Custom Cutting

Challenge

Design a logo and visual identity for a new company, on a small budget.

Anytime that we’re asked to design a logo on a small budget, it’s super important that we first take the time at the beginning to get a clear understanding of the client’s expectations and desired outcome in terms of style, colours and feel. Of course, we also do this for a full-blown branding project as well, in fact we’ll go into a far more comprehensive research and strategy effort for those projects, but when working on a small budget, it’s important that we nail it almost on the first go-round.

We won’t design on spec nor do we design without any prior discussions or some strategy, that’s never a recipe for success, so even a small budget logo design project still requires a minimum of 10-12 hours to “get it right”. If you’re expecting a well-designed logo that’s representative of your business’s goals, while also being unique and timeless, for $99, then you’re putting a very low value on your business and your time. The efforts and investment that you put into your business at the beginning, will pay dividends for years to come. Think about your competition and other well established popular brands, they didn’t achieve success by cutting corners and going on the cheap, they got their through an investment of hardwork and money.

Result

A sharp, unique and angular icon with a modern, readable font and bold colours.

Services

  • Brand Strategy
  • Brand Identity / Logo Design
  • Website Design & Development

OUR AWARD WINNING STUDIO

Straydog Branding
Vancouver, BC

Tel: (604) 764-1881
Hours: M-F 8:30-5pm – By appointment only

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