Crate West Gift Delivery

Challenge

The owners, Michael and Ronel Holms, came to Straydog in September 2019 after just immigrating to Canada and purchasing the Crate West Gift Box Delivery company. Michael and Ronel wanted to re-brand the company and have the new brand reflect more of what British Columbia represents. The original brand and logo was just too busy and it didn’t reflect the beauty and nature of BC, so it needed a re-fresh.

Action

We worked closely with Ronel and Michael and to design a new Crate West brand and logo. We designed a stylized crate box shown in 3D, thinking “outside the box” about what’s in the box. We used a customized typeface to show the unique and creative style of what the company offers in their gift boxes, and we also followed the form of the graphic where the white space holds equal importance. The new logo is modern and clean and the geometric design that lends itself to various treatments and applications.

We also provided digital strategy for the design and development of all new page templates for their Shopify re-vamped website, CrateWest.com