Cafe Ca Va

Challenge

Ça Va came to Straydog seeking a strategic re-branding agency that could help them develop a unique brand identity for their parisian style café.

Action

We used traditional typography reflecting sophisticated French sensibility, and conveying the Parisian spirit of the cafe. In keeping with the classic French style of simple, clean design, we focus on building brand equity through the name and the simple elegance of the typography. The colour palette of navy blue with cream gives the identity the same classic feel. Along with the wordmark, we developed a C monogram to be used as a design element, giving life and personalization to the expression, “Ça va”.