Shore Healing

Shore Healing

Challenge

Shore Healing is a new Vancouver Cannabis healing company, owned and operated by Dan and Jin An Hirst, from Auckland New Zealand. Dan and Jin An are passionate advocates for the promotion of the healing benefits of cannabis, committed to improving human well-being through the beneficial and proven properties of cannabis. Dan and Jin An came to Vancouver in August 2017, to set-up their cannabis business and open a dispensary, and contacted Straydog to help them bring their dreams to life.

Action

With a warm yet modern, urban feel, the Shore healing brand evokes feelings of confidence, hope and trust. Bespoke in nature, and backed by academic expertise and real-world experience, it’s a safe space (online and in a physical location) to explore the journey to wellness through unparalleled customer service. With an attention to detail that is unmatched within the industry today, Shore Healing is paving the way forward by setting a new standard for professionalism, personalized care, advice and advocacy. The brand is a bold, playful script font hand-customized for a unique look, coupled with a classic serif font to anchor it. With an uplifting shape, easily contained without being boxy. The brand evokes a relaxed feel with an easy and strong presence.