Mander Group
Challenge
While being a highly respected property management team, the Mander brand had become stale and too conservatively positioned. The tone of voice was not highly differentiated, nor was it a true representation of the company values & brand personality.
Strategy
Better reflect their purpose — a full-service upscale home rental & property management company, who provides friendly service with a local seaside flavour.
Our strategy was to position the brand as the only property rental & management company offering a lifestyle. Communicate the offering in a simple and appealing way, without complexity and complicated jargon. We used clean design and photography rich that extend the brand’s story of lifestyle.
Services
- Re-Naming
- Re-Branding
- Logo Design
- Graphic design for signage, brochures, rack cards
- Website Design
- Brand Standards
- Graphic Design of signage and sales collateral, Advertising
