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Mander Group

Challenge

While being a highly respected property management team, the Mander brand had become stale and too conservatively positioned. The tone of voice was not highly differentiated, nor was it a true representation of the company values & brand personality.

Strategy

Better reflect their purpose — a full-service upscale home rental & property management company, who provides friendly service with a local seaside flavour.

Our strategy was to position the brand as the only property rental & management company offering a lifestyle. Communicate the offering in a simple and appealing way, without complexity and complicated jargon. We used clean design and photography rich that extend the brand’s story of lifestyle.

www.mandergroup.com

Services

  • Re-Naming
  • Re-Branding
  • Website Design
  • Brand Standards
  • Graphic Design of signage and sales collateral, Advertising

 

OUR AWARD WINNING STUDIO

Straydog Branding
West Vancouver, BC

Tel: (604) 913 7936
Hours: M-F 8:30-5pm – By appointment only

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