Mander Group
Challenge
While being a highly respected property management team, the Mander brand had become stale and too conservatively positioned. The tone of voice was not highly differentiated, nor was it a true representation of the company values & brand personality.
Strategy
Better reflect their purpose — a full-service upscale home rental & property management company, who provides friendly service with a local seaside flavour.
Our strategy was to position the brand as the only property rental & management company offering a lifestyle. Communicate the offering in a simple and appealing way, without complexity and complicated jargon. We used clean design and photography rich that extend the brand’s story of lifestyle.
FOR MORE INFORMATION ON OUR BRANDING PROCESS OR TO REQUEST A QUOTE, LEAP OVER TO OUR
BRANDING PAGE
Services
- Re-Naming
- Re-Branding
- Logo Design
- Graphic design for signage, brochures, rack cards
- Website Design
- Brand Standards
- Graphic Design of signage and sales collateral, Advertising
