Digital strategy, Website design, Graphic Design
In October of 2017, InTime Software came to Straydog looking for graphic design services for their new website. In short order, we determined that they were in need for more comprehensive digital strategy and web design services. Our focus and workload quickly changed to meet the expanded project scope and the impending launch of the website that was slated for December 2017.
ActionWe dug deep into InTime's business and their objectives for their website and developed a digital strategy for page design and functionality to support these objectives. We then embarked on the design of all pages, re-designed new info-graphics to better explain their software, tweaked the copy to support their business objectives, provided creative direction and solutions for all web photography and designed new supporting graphic elements and call-to-action blocks. The result is a more visually impactful website that better explains their products and services, while taking the user from a point of exploration through to action in a more user friendly and logical progression.