Branding, Graphic Design, Package Design, Retail, Website, Brand Standards

Rising Tide


Rising Tide needed a brand and design language that supports their commitment to ethical, high quality seafood.

Walking down the seafood aisles of Walmart USA, it was clearly full of cheesy and outdated design, for over-processed products. We were confident that we could certainly create something that would stand out!


We positioned the brand as an honest and ethical game-changer. For the shoppers who want a brand they can trust, in an era where health and transparency have become key decision-making points.

The logo is simple and is uniquely positioned versus the competition. It clearly communicates that the product is local and works well on the various package colours.

From brand identity to packaging, sales material and website, this project involved nearly every aspect of launching a new brand.