Branding, Graphic Design, Brand Standards



Lendesk is a new Vancouver company that has developed an innovative mortgage lending platform. When Lendesk approached Straydog, their software instantly stood out as innovative, useful and simple. But in a digital age being innovative isn't enough – and Lendesk needed help to communicate their brand and what makes them special.


Working with the Lendesk partners, we kept the process streamlined and focused. We helped define and translate their vision into a succinct brand, and devised a simple, distinctive wordmark based around the idea of ‘approval and growth’. The logo, featuring a checkmark icon reinforces this and indicates progress.


Together with the brand story, brand identity and brand standards, we formed the perfect toolkit for a small business or start-up that needs to tell its story.