Khyber Dog Company – Package Design

Straydog has just completed new packaging design for the Kyhber Dog Food Company. Khyber’s is a proud Canadian company on a mission to fuel your dog’s adventures with clean, healthy, and sustainable nutrition. The owners and the company believe that every snack should support your dog’s health health and vitality, which is why their plant-based, human-grade treats and toppers are made with only the best ingredients—no fillers, no junk, just real food.

When the good folks at Khyber came to Straydog, their current packaging was busy and they felt that it didn’t effectively communicate their market advantage of being the only cold-pressed, human-grade treats & premium whole food toppers” made with only the very best plant-based ingredients. Other dog foods and snacks are often highly processed, made with low quality ingredients, loaded with additives, cheap fillers and in some cases even synthetic preservatives—yikes!

The messaging on the packaging was also confusing, with the features and benefits lacking any real strategy, structure and hierarchy. Over the course of a few months, our crack team of brand strategists and design experts here at Straydog worked our magic to simplify the packing, improve the on-package messaging to better communicate the products features and benefits and lay all of this out in a way to effectively capture the consumer’s attention in those brief few seconds that shoppers give to any product on shelf.

The Result:

A new package design that highlights Khyber’s unique point-of-difference, utilizing a creative mountain design across the 3 products, creating an eye-catching on-shelf presence for the product and brand.