Branding, Graphic Design, Brand Standards
Canvas Homes builds luxury homes. With their knowledgeable and bespoke approach, Canvas Homes is committed to providing progressive and unique solutions for its clients.
Our challenge was to differentiate Canvas Homes from the competition and create a brand that would communicate the unique attributes of the company.
We chose to develop a brand identity that conveys the chic sophistication that unifies the client properties, creating a uniquely elegant graphic to represent the brand. The letterforms symbolize an easel with a canvas in the shape of a home. The logo edges are slightly rounded to add an element of comfort & friendliness — representing both the feeling “HOME” and the approachable personality.