The Blog


Next to differentiation, consistency is the second most important principle of branding. Brand consistency is the secret to brand success. With enough repetition, the brand is ingrained in the customer’s mind, preferably linked to things that matter to them.

If you alter or continually make subtle changes to the overall look or messaging of the brand, the important linkages and associations are likely to break down and the brand is at risk of being lost or forgettable. [+]


At our branding studio we believe brands are fundamental to a competitive business advantage in the marketplace. Businesses who effectively manage their brand are better positioned to drive brand preference, create loyalty and command a premium.

Consistency in brand expression is one of the most important benchmarks for success. As touch-points increase and consumers become more sophisticated and perceptive, brand managers play an increasingly essential role by ensuring a cohesive experience, both graphically and verbally speaking, every time it interacts with a customer. [+]


Launching a new business is hard work. Each day your tasks include landing new customers, clients or investors, answering the flood of emails and phone calls and managing clients and contractors — all the while having cash-flow-related panic attacks.

With all these daily tasks continually eating up your precious time, it leaves little room for focusing on developing your brand strategy, brand identity and your vision. At Straydog we see this predicament on a daily basis — here’s a brief overview of the process for new business branding… [+]

The Design Studio

Straydog Vancouver Branding Graphic Design Web Design Firm

We're a rare breed. Straydog is a Vancouver branding firm that strives for big unique ideas and has a healthy obsession for the finer details of typography & design. Our disposition is not the kind that'll settle for mediocrity.


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