Straydog launches the Inspire Healthcare Brand
Straydog recently completed the healthcare branding & re-naming and for the Nursing Community Assessment Service (NCAS). The new name is: Inspire-Global Assessments.
The Inspire Healthcare Brand Identity
Inspire Global Assessments is a healthcare organization that puts people and the planet first. With inspiration from nature in the forms of strength and adaptability, interconnection and vulnerability, the
brand is relatable and accessible.
The Maple Key logo represents balance, strength, longevity, abundance, and generosity. And the maple tree symbolizes longevity and success. As well as being strongly associated with Canada (where Inspire GA has it’s roots) the symbolism of this simple, memorable graphic reflects the organizations values. The shape is evocative of wings, the idea of being empowered to take flight on the next part of your career path. It is uplifting and feels friendly, it could be viewed as a Spotlight, for safety and guidance. The seed signifying the start of something new.
The Colour Palette
Dark blue and vibrant green are the primary colours for the brand. Supporting blues and a yellow-green are the secondary brand colours. Accent colours are the yellow-orange shades, use sparingly and carefully to draw attention and provide contrast. Warm grey and white provide neutrals and can be used at light tints for backgrounds, clear-space and other supporting roles. All colours can be used as tints less than 100% or in gradients to create depth and interest. Use similar colour hues in gradients with care for a subtle effect.
Website
In the fall of 2023, Straydog launched the new INSPIRE website. The design & development required a deep understanding of the necessary information that the nursing applicants would be requiring form INSPIRE. With this knowledge, we then design the UX such that users would be able to efficiently and effectively navigate the website to gain knowledge of the process and requirements for job applications in Canada.
The site is a stunning and effective presentation of the INSPIRE brand, “inspiring” applicants from all over the world to apply to live and work in the nursing field in Canada.
If you’re looking to brand or re-brand your healthcare organization, we have extensive experience in healthcare branding, check out some of our other healthcare branding, here:
SWITCHBC
BEACON
RESIDENT DOCTORS OF BC
