Straydog launches the Inspire Brand
Straydog has just completed the re-naming and re-branding for the Nursing Community Assessment Service (NCAS). The new name is: Inspire-Global Assessments.
The Brand Identity
Inspire Global Assessments put people and the planet first. With inspiration from nature in the forms of strength and adaptability, interconnection and vulnerability, the
brand is relatable and accessible.
The Maple Key logo represents balance, strength, longevity, abundance, and generosity. And the maple tree symbolizes longevity and success. As well as being strongly associated with Canada (where Inspire GA has it’s roots) the symbolism of this simple, memorable graphic reflects the organizations values. The shape is evocative of wings, the idea of being empowered to take flight on the next part of your career path. It is uplifting and feels friendly, it could be viewed as a Spotlight, for safety and guidance. The seed signifying the start of something new.
The Colour Palette
Dark blue and vibrant green are the primary colours for the brand. Supporting blues and a yellow-green are the secondary brand colours. Accent colours are the yellow-orange shades, use sparingly and carefully to draw attention and provide contrast. Warm grey and white provide neutrals and can be used at light tints for backgrounds, clear-space and other supporting roles. All colours can be used as tints less than 100% or in gradients to create depth and interest. Use similar colour hues in gradients with care for a subtle effect.
We are now working on the new website for Inspire, due to launch in January 2024.