Product Packaging must do more than simply look pretty, it must work to cut through the white noise that is the crowded supermarket shelf, and attract a potential buyer — hopefully connecting them with the brand on an emotional level.
At Straydog we’re a branding agency who also specializes in packaging design solutions for a wide range of industry sectors. When we are asked to develop package design, we are often faced with client who don’t realize the magnitude of the project. Many clients think that it’s something that can be turned around in a number of weeks, but package design is a highly technical and time intensive process, requiring many hours of strategy, consultation, review and revisions. [+]