The Blog

Shore Healing branding

With the impending legalization of cannabis in Canada, companies and brands are working hard to get ready for this big opportunity. Some will be successful and some won’t. But we think that Shore Healing will be one of the successful ones. Dan and Jin An Hirst of Shore Healing came to Straydog this past summer with big ambitions to open up a new and unique dispensary. They had a great story, but now they needed help in bringing it to life, to build a brand presence that would effectively represent their passion to help people overcome many ailings and conditions that cannabis has proven to be successful with.

With a warm yet modern, urban feel, the Shore healing brand evokes feelings of confidence, hope and trust. Bespoke in nature, and backed by academic expertise and real-world experience, it’s a safe space (online and in a physical location) to explore the journey to wellness through unparalleled customer service. With an attention to detail that is unmatched within the industry today, Shore Healing is paving the way forward by setting a new standard for professionalism, personalized care, advice and advocacy.

Inspiration taken from: fashion, textile, packaging, interior design, print finishing, lifestyle & demographic photography and nature. This body of images and corresponding colour palette (on the right) sets the tone for the Shore Healing brand. With a nod to the history of Cannabis’ healing power, and the academic origins of it’s founders, the brand has an Olde World character that holds weight and integrity.

This, juxtaposed with an easy, urban chic, upbeat side, will allow the brand the freedom to breathe and grow. The new logo is a bold, playful script font hand-customized for a unique look, coupled with a classic serif font to anchor it. The uplifting shape is easily contained without being boxy and it feels relaxed and easy but has presence and strength of a professional brand ready for the competitive and legalized world of cannabis in Canada.

If you’re looking for award winning brand strategy and design work, give us a call at 604-913-7936 or drop us an email, we’d be happy to help you bring to life your passion for making a difference.

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President & Brand Strategist at Straydog

 

Mistubishi-ad

The power of a brand plays a critical role in auto-buying decisions. A brand represents an idea and a set of values that are widely recognizable in the marketplace. The same branding principles that dealerships follow are inherent in popular retail establishments, such as Starbucks, Apple, Best Buy and Shoppers Drug Mart.

In the past two decades, hundreds of new car dealerships have been built or renovated in accordance to the manufacturer’s branding requirements. In each case, every element of architectural design, colour scheme, signage, furniture and building materials has been carefully mandated by the manufacturer.

Today, dealerships representing the same nameplate look similar in appearance and design, in order to distinguish its products and services from the competition and to maintain a consistent brand image and customer experience.

While automakers work hard to distinguish their brands, individual dealers will create distinctive brands of their own, separate from the corporate identity but often tied closely to it.

Branding at the dealership level also involves phone etiquette, relationships with suppliers, e-commerce experience, website design and presence on social media. From the back end to the front end of a dealership’s operations, a chain reaction of experiences establishes the brand.

And this is where a local branding & design agency can work with local car dealerships to help them create their own unique brand image.

Straydog is now working with North Vancouver Mitsubishi which owns the North Vancouver Mitsubishi, Fraser Valley Mitsubishi and now Kamloops Dodge Chrysler Jeep Ram. Recently, we have worked on updating the North Vancouver Mitsubishi dealership logo, designed in-store signage, marketing and collateral material, created some digital ads for web, newspapers ads, worked on a number of video’s for online and on-presence promotional purposes, including at BC Lions games and UBC Thunderbird games.

We also worked closely with them on their marketing strategy for their sponsorship of
Primal Quest 2018 in Squamish, BC. For this event, we provided the following services:

    • Graphic design for outdoor signage,
    • Graphic design for vehicle wraps for their Mitsubishi sponsor vehicles,
    • Strategy and design for online ads,
    • Graphic design for print ads
    • Video editing services

If you’re looking for award winning brand strategy and design work for your dealership, give us a call at 604-913-7936 or drop us an email, we’d be happy to help you drive your dealership’s brand forward.

 

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President & Brand Strategist at Straydog

BioFlex

Straydog is excited to be working with the Layfield Group for the re-branding of their BioFlex™ brand and product. Layfield is a Vancouver company with over 35 years of manufacturing experience in the polymer and flexible packaging industry. They are at the forefront of flexible packaging industry and are the only company offering product with scalable “hybrid” production solutions for North American food, industrial and medical companies.

The BioFlex™ product is an innovative plastic that breaks down in landfills. As it breakdowns, it creates energy that is harnessed by landfills, creating clean, renewable, sustainable energy in the process! Even though flexible packaging offers the lowest environmental footprint relative to other packaging material, it can’t be recycled economically and it inevitable ends up in landfills where it could take hundreds or thousands of years to biodegrade completely.

The BioFlex™ innovation allows the product to biodegrade much quicker, creating landfill gas that is harnessed as energy, therefore turning your trash to energy!

Our Design work:

So…what makes a modern brand memorable? With so much competition for attention, the most well-known brands are also the simplest. Those at the apex of recognition – Nike, McDonald’s, Apple – are so iconic they no longer need their names. This is the state of branding in the modern age: be simple enough to make your impression in the few seconds a consumer affords you.

With that in mind you’ll find no fussiness in our branding for BioFlex™. With this direction, typography is key: We chose a typeface with straight lines and tight curves – organic yet technical, a calculated balance between nature and science – then customized it. The key to its uniqueness is a clever “twist” in the X, a reference to the flexibility and sustainability, in every sense, of Bioflex packaging solutions.

The gradient colouration is interchangeable, offering unlimited possibilities for reinvention over time.

If you’re looking for award winning brand strategy and design work, give us a call at 604-913-7936 or drop us an email, we’d be happy to help you up-recycle your brand’s presence.

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President & Brand Strategist at Straydog

GDPR

The European Union’s General Data Protection Regulations, or GDPR, has some Canadian and US companies concerned about their compliance level such that they have suspended the accounts of the EU customers. yes, the rules and fines are not something to ignore, but we shouldn’t be afraid. Many companies may already be complying with many of the rules, while others may simply need to improve their data collection, breach response and security practices.

So what is GDPR requiring companies to do?

As of May 25, 2018, the GDPR places obligations on companies that collect and process personal data from EU residents.

What’s got companies running scared?

The administrative fines companies for infringement are massive, up to 10 million euros or 2% of worldwide income. However, you’d have to be significantly negligent with personal data and failed to have follwowed reporting requirements before the administration would even trigger a discussion about fines.

How much effort would it take for Canadian companies to comply with the GDPR?

Well, many factors could impact this effort, such as the type of industry, data collected, how permission to collect data is obtained and how the stored data is protected. For companies that meet the requirements of Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), or the US Health Insurance Portability and Accounting Act, some of these regulations are already consistent with the GDPS’s provisions.

Where would I start if I need to determine if my company is compliant with the GDPR?

The best place top start is to read the GDPR. You should also consult with your security and privacy teams to ascertain areas of data collection and usage risks in your organization. Finally, consult with a GDPR expert and legal counsel to ensure you have all of your bases covered. Should you need wenbsite services to ensure your site is compliant, feel free to contact Straydog for a free assessment.

What are the most important requirements of GDPR?

The most important requirements are:

  1. Collect and use only data for which the individual has given consent, and to seek that consent in a transparent manner.
  2. To only use that data for the purposes agreed to by the individual. You must also offer individuals a transparent method to withdraw consent and erase their data, where there are no legal grounds to keep it.

How can I my company’s data policy help to keep data secure?

The most secure data is the data that you never collect and store.The GDPR requires that you collect only personal data that you need to perform the service or conduct the research agreed to by customers – and to store that data for only as long as you need it. If you’re conducting a lot of research on individuals, ask yourself whether you need to store names, addresses or phone numbers? The more unnecessary data you collect, the greater your potential for liability.

How can a company protect data it needs to store longer?

You should have a robust security protocol, making it hard for intruders to access your network via the internet of WIFI and through user actions. You should have a network firewall in place and then monitor and control incoming and outgoing network traffic to identify and stop unusual or malicious activity. You should also restrict access to staff that need to use the data, and use encryption and file integrity monitoring. Finally, you should train employees to protect data that is in their care and to recognize scams and fraudulent links that might expose data to theft.

While you can achieve a degree of protection using passive controls, adding a human element to supervise network traffic can make the difference between fending off a cyber attack and allowing bad people to achieving their malicious goals.

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President, Brand Strategist at Straydog

GDPR-Regulations

After 4 years of work, the GDPR was approved in April of this year and the regulations came into affect, May 25, 2018. If you don’t know what GDPR is, you should! The European Union’s General Data Protection Regulations is designed to harmonize privacy laws across Europe and to protect all EU citizens data privacy and to organize the way organizations across the EU approach data privacy.

So you may be asking, how does an EU regulation affect my business here in North America, and why should I care?

Well, the direction of the regulations is to protect all EU citizens, regardless of where they may live and which websites (w0rldwide), they may be using.  So the biggest update to these regulations is most definitely the landscape for which these laws apply, as it applies to all companies processing personal data of dta subjects residing in the EU, regardless of the websites owners jurisdiction.

GDPR makes its applicability very clear – it will apply to the processing of personal data by controllers and processors in the EU, regardless of whether the processing takes place in the EU or not. The GDPR will also apply to the processing of personal data of data subjects in the EU by a controller or processor not established in the EU, where the activities relate to: offering goods or services to EU citizens (irrespective of whether payment is required) and the monitoring of behaviour that takes place within the EU. Non-Eu businesses processing the data of EU citizens will also have to appoint a representative in the EU.

So what does this mean to you…well, if you have a website then you need to be GDPR Compliant. Does this scare you if you know nothing about this or don’t now if your site is compliant? At Straydog, we can help. We can assess your site and help you get GDPR compliant, just give us a call or contact us through our webform…remember, the deadline for compliance was May 25, 2018.

The penalties for not being compliant can be stiff, don’t be a target, let us help!

 

Rob-Barnett-Straydog-Branding-Vancouver-Managing-Director-Brand-StrategistArticle by Rob Barnett
President, Brand Strategist at Straydog

The Design Studio

Straydog Vancouver Branding Graphic Design Web Design Firm

We're a rare breed. Straydog is a Vancouver branding firm that strives for big unique ideas and has a healthy obsession for the finer details of typography & design. Our disposition is not the kind that'll settle for mediocrity.

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