With the impending legalization of cannabis in Canada, companies and brands are working hard to get ready for this big opportunity. Some will be successful and some won’t. But we think that Shore Healing will be one of the successful ones. Dan and Jin An Hirst of Shore Healing came to Straydog this past summer with big ambitions to open up a new and unique dispensary. They had a great story, but now they needed help in bringing it to life, to build a brand presence that would effectively represent their passion to help people overcome many ailings and conditions that cannabis has proven to be successful with.
With a warm yet modern, urban feel, the Shore healing brand evokes feelings of confidence, hope and trust. Bespoke in nature, and backed by academic expertise and real-world experience, it’s a safe space (online and in a physical location) to explore the journey to wellness through unparalleled customer service. With an attention to detail that is unmatched within the industry today, Shore Healing is paving the way forward by setting a new standard for professionalism, personalized care, advice and advocacy.
Inspiration taken from: fashion, textile, packaging, interior design, print finishing, lifestyle & demographic photography and nature. This body of images and corresponding colour palette (on the right) sets the tone for the Shore Healing brand. With a nod to the history of Cannabis’ healing power, and the academic origins of it’s founders, the brand has an Olde World character that holds weight and integrity.
This, juxtaposed with an easy, urban chic, upbeat side, will allow the brand the freedom to breathe and grow. The new logo is a bold, playful script font hand-customized for a unique look, coupled with a classic serif font to anchor it. The uplifting shape is easily contained without being boxy and it feels relaxed and easy but has presence and strength of a professional brand ready for the competitive and legalized world of cannabis in Canada.
If you’re looking for award winning brand strategy and design work, give us a call at 604-913-7936 or drop us an email, we’d be happy to help you bring to life your passion for making a difference.
Article by Rob Barnett
President & Brand Strategist at Straydog