The Blog

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. [+]

Best practices for turning customers into brand advocates

If you build it, they will come. Before rallying advocates, you’ve got to first identify who they are. And surprisingly, a brand’s best advocates are not always the customers who buy the most. They are the customers whose word-of-mouth brings the most profitable new customers to your door, regardless of how much they themselves buy. Identify those advocates by sending inquiries to your CRM database on their likelihood to recommend your brand. You can also scan the social web for evidence of brand advocacy — like testimonials on Twitter, Facebook, LinkedIn and other social networks. [+]

why-you-need-brand-standards-manual

You have had a professional branding studio develop your brand platform, graphic elements, helped you articulate your messaging and developed processes for streamlined communication…now what? [+]

The Design Studio

Straydog Vancouver Branding Graphic Design Web Design Firm

We're a rare breed. Straydog is a Vancouver branding firm that strives for big unique ideas and has a healthy obsession for the finer details of typography & design. Our disposition is not the kind that'll settle for mediocrity.

Straydog

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