Name that Band! That was our challenge. As a business branding agency, we’re not often (ever) asked to help name a band and design their logo and album artwork, but this musician wanted something different. He loved Straydog’s work and he knew that we were the right choice to help him come up with a name for his band and design the band’s brand identity. The name Elan La Vie came about as a desire for Darryl, the artist, to have a name that was fun and energetic. A name that would represent his enthusiasm for life and be viewed as intriguing and have a shed of mystery around it. We also designed the album cover for his debut album, Lost + Found as well as the design for t-shirts and hats and the new Shopify website, soon to be launched.