A Vancouver Branding Agency that delivers
WE CREATE AWARD WINNING BRANDS
Brands are increasingly the only real and enduring source of business advantage.
At our Straydog Vancouver branding agency, we believe good is not good enough — we strive to create extraordinary brands. As one of Vancouver’s top branding agency, we combine conceptual thinking with bold ideas to create outstanding brands.
Our dynamic 4–stage approach to branding has proven instrumental for new companies and those searching for brand revitalization. Our process allows us to create a powerful, cohesive brand from which your business can rise above the competition and break new ground.
We specialize in telling your story, uncovering new opportunities for growth, and fostering stronger customer relationships through greater differentiation. Our expertise in brand strategy in Vancouver ensures that your brand resonates across all touchpoints, creating a seamless experience for your audience.
At Straydog, we also offer a full suite of services, including website design and development, SEO, social media marketing, PPC advertising, and more. This integrated approach enables us to provide cohesive and consistent brand design in Vancouver and effective brand management and execution across every platform.
There are also many instances where clients come to us for a new or re-designed website, but often, we discover that, before we start the website project, we need to take a closer look at their brand.
This is why working with a full-service agency like Straydog is so beneficial. We understand brands through positioning, messaging, visual and design aspects, and digital representation, whether it be website, social, SEO, or digital advertising.
If you are re-branding your organization, read more about things to consider when re-branding.
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THE BRANDING PROCESS
BRAND STRATEGY
Let's get face-to-snout.
We analyze your business, the marketplace and trends in the industry to identity your unique opportunities.
COMPONENTS:
- Brand Discovery
- Group Discussions
- Brand Research
- Brand Messaging
- Brand Architecture
Brand Language
Aligning the Brand language to the strategy
Done well, brand language allows your brand to convey its values or qualities through the language it uses. At our Vancouver branding agency, we specialize in crafting compelling brand messaging and tone-of-voice as part of our comprehensive branding services in Vancouver.
Our process begins with an in-depth brand discovery and strategy session, during which we collaborate to define your brand’s essence. This approach is particularly valuable for companies seeking expert Vancouver B2B branding, as it ensures a clear, professional identity that resonates with target audiences.
The result is a concise, actionable document outlining your primary and secondary messaging and clear verbal and written communication standards. This framework empowers your brand to maintain consistency and impact across all channels.
COMPONENTS:
- Brand Naming
- Brand Mission, Vision and Values
- Brand Personality
- Tagline and slogans
- Brand Messaging and voice
- Content writing and marketing
Brand Identity
What does the brand language look like?
Your brand identity encompasses your brand’s visual elements, such as your logo, fonts, color palette, stationery, grids, and more.
Crafting a Cohesive Brand Identity with Straydog
At Straydog, we specialize in developing impactful Vancouver logo designs as part of a comprehensive brand identity.
We typically compile your brand identity into a set of detailed guidelines. These guidelines ensure consistency by outlining how your identity should be applied across various mediums and specifying approved color palettes, fonts, layouts, measurements, and other essential elements. This cohesive approach ensures your brand stands out and maintains its integrity wherever it appears.
COMPONENTS:
- Logo Design
- Graphic Design
- Typography
- Icons
- Colour Palette and colour matching
- Illustration
Brand Launch
Accelerate the success of your new brand.
Blast-off!
When the project is complete, you will leave us feeling excited and energized, and you’ll understand how to articulate your brand effectively to your customers.
COMPONENTS:
- Brand Standards Manual
- Print-ready files
- Signage
- Vehicle Graphics
- Tradeshow material
- Social Media Templates
- Website design & development
- Social Media Marketing & Management
Check out this post for information on Brand Launch Programs >
RECENT BRANDING PROJECTS
LET'S DISCUSS YOUR BRANDING PROJECT
Do you need more information from our Vancouver Branding agency, our services, or how the process works, or how much it may cost? Don’t be afraid to ask….we don’t bite.
Schedule your free initial brand consultation with us and learn how our Vancouver brand strategists can build your business through award winning branding, logo designs or a new or improved visual identity and website development with a clear and user-centric approach to design.
SCHEDULE A FREE 30 Minute Consultation
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Digital Marketing
What's Next?
A great brand and online presence doesn’t always guarantee success.
Your online presence requires constant attention and tweaking to ensure that it is attracting the right traffic and staying ahead of your competition. This is where Digital Marketing comes in. Attracting targeted traffic to your site that drives revenue, just doesn’t happen organically, it requires effective Search Engine Optimization (SEO), strategic Search Engine Marketing (SEM) and ongoing Tracking and Analysis. Check out our extensive website services and get in touch with us to Request a Quote for Pay Per Click Ad Campaigns, SEO, Social Media Marketing (SEM) and ongoing website optimization services.
