READY TO STAND OUT ON THE SHELF?
Vital to your brand image.
A successful package starts with ensuring the product or brand emerges from a simple and motivating idea that is well-differentiated from competition and meaningful to shoppers – not a variation-on-a-theme of what’s already out there.
At Straydog, we’re passionate about expressing your brand message and personality with a clean, eye-catching and well designed package. It’s important for us to collaborate closely with you, working to understand your industry and categories; your business goals and brand strategies.
However, beautiful packaging in and of itself doesn’t sell. Communication does. And it must be the right kind of communication. It must be communication that is grounded in an effectively conceived and managed brand strategy.
Great Package Design
It’s estimated that between 73 and 85% of purchase decisions are made at the point of sale, and in a very short amount of time. Packaging design therefore plays a significant role in this decision process as it’s often the only factor that differentiates two products.
We believe that truly effective packaging has the potential to elevate a seemingly commoditized product into something to be coveted. At Straydog, we can help turn your strategic objectives into vibrant and irresistible package design solutions.
If you are expanding your business into international markets, you may be eligible to receive federal grants to help support the costs of our package design services. Visit our Program Funding page for more information.
Check out these posts on Package Design for more great information:
How We Achieve Greatness
The Brand Stroy
A brands values and promise should be reflected in the packaging through imagery, language and style. This will help to communicate the brands message and help to gain the consumers’ attention, association and ultimately, acquisition. Consumers buy the “brand promise” and the package should necessarily reflect that promise.
Successful products and package design create desire. Your brand’s product success can be demonstrated when a consumer believes there is no substitute for your offering.