SEO is about improving the volume or quality of traffic to your web site from search engines. By optimizing a web site and improving internal and external aspects you will be ranked higher in search engines such as Google, thus allowing your target market to find you with ease. The higher up your web site appears in the search engines, the more awareness and visitors you will receive.

Targeted pay-per-click (PPC) search marketing can complement your organic search traffic. It involves buying ads by bidding on relevant keywords people use to search the web. These ads show up prominently on search engine results pages and/or websites and social media platforms your audience visit. PPC has several advantages, including:

• Drive instant traffic to your website—especially useful for a new or updated site
• Target specific demographics to get the most bang for your digital marketing buck
• Easily control your budget and adapt your strategy based on factors such as seasonality, promotions and business needs or opportunities.
• Track keyword data to provide insights that can help bolster your SEO strategy (organic keyword data no longer gets passed to analytics software)

A big advantage of digital marketing is that it provides lots of useful data that you can track and measure. Tracking and analytics should be the foundation for all of your digital marketing efforts. Tracking means using the right codes in the right places to generate accurate data, and analytics means capturing insights from this data to help inform your decision-making. This data is a valuable source of information that can be used to improve your online ROI.

Having a strong social media marketing strategy helps businesses reach current and prospective customers at every stage of their purchase journey. Our services include social media strategy development, campaign recommendations, social advertising, and coaching.

Attracting traffic to your site is just a start. Once they land on your site, you need to convince them to do something, call, use your contact form, submit a request for quote or buy something. Website optimization ensures that yiou get the most out of every site visitor, helping to improve your online ROI. Our Website Optimization services include:

• Site Audits and recommendations: Analyze your sites content, structure and usability and identify changes that will convert users into customers.
• Conversion Rate Improvements.

• Usability testing, Calls-to-Action testing and Design/template changes that help to increase your conversion rates.