At Straydog’s Kelowna logo design agency, we frequently hear from businesses wondering if they need a complete rebranding or if a custom logo in Kelowna will suffice.

HOWEVER:

If your an existing business looking for a “new look”  is it appropriate to simply go through a logo re-design effort? In almost ALL cases, the answer to this resounding question is NO! Existing businesses, that have been doing business with their current brand identity (logo, colour palette, font, brand positioning, tone, messaging, sales and marketing collateral, website etc) would currently have so much invested in their current brand that making anything more than a slight tweak to their logo, would be more or a re-branding exercise, requiring time, strategy, executive support and a sufficient budget to undertake the full re-branding project.

Imagine if an long-time business simply changed their logo and colour scheme! Was the decision and it’s implications fully understood, would the marketplace and their customers expect or want it or support it without explanation as to the WHY?

Many companies do re-brand, but this decision is not taken lightly, it’s done for many reasons: the company has changed focus or services, the marketplace has changed, the competition has changed, the company has been bought or sold, or the existing brand was old and tired. These are all reasons to go through a full branding exercise.

WHEN TO CONSIDER RE-BRANDING

For established businesses seeking a fresh appearance, it’s rarely enough to just tweak the logo. In most cases, this requires a comprehensive rebranding strategy. Your professional logo in Kelowna is just one part of your brand identity, which may include your color palette, messaging, website, marketing collateral, and more.

Re-branding is a significant undertaking driven by reasons such as:

• Shifts in company focus or services
• Changes in the marketplace or competition
• Corporate mergers or acquisitions
• Aging brand identity that no longer resonates

For more information on our branding process and what a brand is, read these resources:

• Why Branding
• What is Branding

LOGO DESIGN PROJECT:

So, if it’s appropriate that a logo design will be sufficient for your (new) business, these cost-effective projects can be completed in just a few days. Our logo (re)-design projects can also deliver other “brand” assets, indicated below. For a great example of an affordable Logo Design project, check out what we did for BC Custom Cutting.

For newer businesses, a custom logo in Kelowna can be the perfect solution. These cost-effective projects are completed quickly and include essential brand elements.

Our business logos in Kelowna start at $1,500, which includes a mini brand “Discovery Session,” 1-2 logo options, 2 rounds of revisions to the chosen concept, plus the provision of all logo files.

Custom Logo Projects start at $1,500, which include a mini brand “Discovery Session”, 1-2 logo options, 2 rounds of revisions to the chosen concept, plus the provision of all logo files.

Here’s what you can also get with a Custom Logo Design project:

• Email signature
• Envelope
• Letterhead
• Other business templates
• Assets for Social media account profiles
• Sales and Marketing collateral
• Trade show material
• Vehicle Wraps
• Websites

All of these additional deliverables would need to be quoted separately.

WHY CHOOSE STRAYDOG?

You might be tempted to hire a freelance designer or use an inexpensive online service offering logos for $99 or less. While these options may seem appealing, they often result in generic, computer-generated designs that lack the unique touch of a logo designer in Kelowna.

Your business deserves more than a generic symbol. By working with Straydog, you invest in a logo that truly represents your vision and goals. A professional logo in Kelowna is more than just a graphic—it’s the cornerstone of your brand identity.

Don’t settle for less. Choose business logos in Kelowna that reflects the essence of your company.

But can’t I just hire a freelance graphic designer or contract with one of those “logo design” services found online and get my logo for $99, or less. Sure you could, but all you’re going to get is a logo…it’s not “your” logo or even representative of you or your business, it’s very likely just something computer generated with no concern or reflection on what you or your business stands for.

Remember, branding and design and custom logo design is an investment in your business. Your business, your goals and all the efforts you’ll be putting into your new business are worth more than $99…so invest properly and get what you need.

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