Together with The Provincial Health Services Authority (PHSA) of British Columbia, Straydog has just completed healthcare branding and for the Medical Leadership program for the Medical and Academic Affairs department at PHSA.
The goal of this organization was to create a clear and simple point of entry and organization for common services that support medical staff across all organizations within PHSA through a new 24-month medical staff leadership program. First off, the organization needed a Name for this program that would effectively represent and communicate their mandate. Once the Name was developed, we would then be tasked with the development and design of their logo, visual identity as well as the design of their internal communications collateral.
Result
After a number of weeks of collaboration with the client, we decided on Beacon as the new name for the Leadership Program. This name accurately describes the PHSA’s vision and North Star Priorities to life while providing comprehensive and practical leadership training for current and future medical leaders. PHSA believes that medical staff are all leaders. They make critical decisions with patients and families, determine resource utilization in support of those decisions and are in constant pursuit oif better ways to help patients achieve their medical goals. In this way, the Program is a Beacon for best practices in finding, supporting and promoting the best leaders within PHSA.
Beacon Leadership Training is a name that conveys a strong sense of guidance, illumination, and leadership development.
The term “Beacon” signifies a guiding light, symbolizing direction and hope in leadership.
FOR MORE INFORMATION ON OUR BRANDING PROCESS OR TO REQUEST A QUOTE, LEAP OVER TO OUR
BRANDING PAGE
Straydog’s presence and work within the health industry in British Columbia continues to grow. Over the years, we have worked with many clients in the industry for their healthcare branding, naming, graphic design and website needs, including:
- SWITCHBC, for naming, branding and website design and development,
- INSPIRE GLOBAL ASSESSMENTS, a division of British Columbia College of Nurses and Midwives, for naming, branding and website design, development, hosting and support for INSPIRE,
- OSWELL, the Medical Staff Occupational Health & Safety program at PHSA, for branding and graphic design services,
- ASCEND, the Medical Staff and Wellbeing at PHSA, for Banding and graphic design services,
- RESIDENT DOCTORS OF BC, for Naming, branding and website design and support,
- SQI (Spread Quality Lead , Physician Quality Improvement Program) at PHSA, for graphic and document design,
- LIVE5210.ca, a division of BC Children’s Hospital Research Institute, for Branding, website design & development,
- SCOPE BC, Sustainable Childhood Obesity Program, an initiative of BC Children’s Hospital, for website design and development website design and development
- PREGNANCY VANCOUVER, for Website design and development,
- INTERNATIONAL SOCIETY OF GYNECOLOGICAL PATHOLOGISTS (ISGYP.CA), for branding, website design,m development, hosting and support,
- COAST MIDWIFERY, for Naming, branding and website design & development,
- BABEASE, for Naming, branding and website design & development