PPC Advertising that works
SEARCH ENGINE MARKETING SOLUTIONS in VANCOUVER
Through our Vancouver Search Engine Marketing studio, we will help you grow your online sales, generate leads, increase store visits, promote an event, build your brand and engage your audience through PPC Advertising on Google Ads and Microsoft Ads.
With the Google Ads program, you can run PPC advertising in several Google platforms including Google Search, Display Network, YouTube, Google Shopping and Google Maps to reach and and engage highly targeted and qualified audiences.
Targeted pay-per-click (PPC) search marketing can complement your organic search traffic. It involves buying ads by bidding on relevant keywords people use to search the web. These ads show up prominently on search engine results pages and/or websites and social media platforms your audience visit. PPC has several advantages, including:
- Drive instant traffic to your website—especially useful for a new or updated site
- Target specific demographics to get the most bang for your digital marketing buck
- Easily control your budget and adapt your strategy based on factors such as seasonality, promotions and business needs or opportunities.
- Track keyword data to provide insights that can help bolster your SEO strategy (organic keyword data no longer gets passed to analytics software)
With the Google Ads program you can run PPC (pay-per-click) advertising in several Google platforms including Google Search, Display Network, Youtube, Google Shopping and Google Maps to reach an active, engaged, highly targeted and qualified audience.
At Straydog Vancouver Search Engine Marketing studio, we love PPC Advertising and are experts in the Google Ads and Microsoft Ads platforms. We’d love to help you leverage the power of this most powerful advertising platform to captivate your audience and achieve real, measurable ROI. Our services include:
- Google Ads Grant application & campaign management
- Display Advertising Strategy
- Keyword Strategy
- Ad Development
- Landing Page Copywriting & Development
- Conversion Tracking
- PPC Advertising Campaign Set Up
- PPC Advertising Campaign Management
- Market Research
- Site Technical Analysis
- Content Analysis
- Content Strategy & Optimization
- Content Generation (Copywriting for web)
- Website Architecture
- Image Analysis
- Meta & Site Tag Auditing
- Page Rank Zero Strategy
- Internal Linking Strategy
Our PPC & Social Media Audits begin at $999 and our monthly PPC Advertising programs at $799/month
Contact us for more details or request a Custom Quote.
PPC ADVERTISING PACKAGES
START-UP:
Monthly Ad Spend: $1,000 – $3,000
Initial Set-up Fee: $899
Monthly Fee: $799
Platforms: Google Ads, Microsoft Ads
Campaign Type: Search, Display
Services: Strategy, Campaign
set-up,Keyword Selection, Tracking, Remarketing, Maintenance, 1x/Month Reporting, 1x/month Review Call
ADVANCED:
Monthly Ad Spend: $3,000 and up
Initial Set-up Fee: $1,099 and up
Monthly Fee: $999 and up
Platforms: Google Ads, Microsoft Ads
Campaign Type: Search, Display, Shop, Video
Services: Strategy, Campaign
set-up,Keyword Selection, Tracking, Remarketing, Maintenance, 2x/Month Reporting, 2x/month Review Call
WE ALSO OFFER THESE ADDITIONAL SERVICES
Content Strategy
Developing a website content strategy, writing quality content, and bringing that content to life takes a tremendous amount of energy. At our Vancouver web design studio we believe great content leads to a strong user experience, website efficiency, powerful search engine optimization, and an overall winning brand experience.
The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. Often including;
- Key themes and messages
- Keyword inclusion
- Recommended topics
- Content purpose (i.e., how content will bridge the space between audience needs and business requirements)
- Metadata frameworks and related content attributes
- Search engine optimization (SEO)
- Implications of strategic recommendations on content creation, publication, and governance.
Our Content Strategy services include:
- Sitemap development
- Content structure and optimization
- Content creation and copywriting for Web, Blog post, Whitepapers, Social Media, Case Studies, etc)
- Content editing
- Keyword development
You may also like this blog post on How To Write Effective Website Content.
Contact us for more details or request a Custom Quote.
Tracking & Analysis
A big advantage of digital marketing is that it provides lots of useful data that you can track and measure. Tracking and analytics should be the foundation for all of your digital marketing efforts. Tracking means using the right codes in the right places to generate accurate data, and analytics means capturing insights from this data to help inform your decision-making. This data is a valuable source of information that can be used to improve your online ROI.
Our Ongoing SEO Tracking and reporting packages start at $1,000/month.
Contact us for more details or request a Custom Quote.
Project Funding
If you are expanding your business into international markets, you may be eligible to receive *federal grants to help support the costs of our services related to those international sales and marketing activities, including:
- E-Commerce,
- Paid Advertising and Social Media marketing,
- Search Engine Optimization.
*To be eligible for federal grants, your business must currently be doing a minimum of $100,000 in sales.
And if you are a Canadian Non-Profit organization, you may be eligible for $10,000USD/month in Google Ads.
Straydog is a certified Top Digital Marketing Agency!
