As Vancouver’s top logo design agency, we get asked by many businesses if they need a full (re)branding project, or can they just hire us for a logo design project. If you are a small start-up with a very limited budget, or a small business with limited brand awareness and few brand assets, then a logo design project could be the right choice for you.

HOWEVER:

If your an existing business looking for a “new look”  is it appropriate to simply go through a logo re-design effort? In almost ALL cases, the answer to this resounding question is NO! Existing businesses, that have been doing business with their current brand identity (logo, colour palette, font, brand positioning, tone, messaging, sales and marketing collateral, website etc) would currently have so much invested in their current brand that making anything more than a slight tweak to their logo, would be more or a re-branding exercise, requiring time, strategy, executive support and a sufficient budget to undertake the full re-branding project.

Imagine if an long-time business simply changed their logo and colour scheme! Was the decision and it’s implications fully understood, would the marketplace and their customers expect or want it or support it without explanation as to the WHY? Many companies do re-brand, but this decision is not taken lightly, it’s done for many reasons: the company has changed focus or services, the marketplace has changed, the competition has changed, the company has been bought or sold, or the existing brand was old and tired. These are all reasons to go through a full branding exercise.

For more information on our branding process and what a brand is, read these resources:

• Why Branding
• What is Branding

LOGO DESIGN PROJECT:

So, if it’s appropriate that a logo design will be sufficient for your (new) business, these cost-effective projects can be completed in just a few days. Our logo (re)-design projects can also deliver other “brand” assets, indicated below. For a great example of an affordable Logo Design project, check out what we did for BC Custom Cutting.

Custom Logo Projects start at $1,500, which include a mini brand “Discovery Session”, 1-2 logo options, 2 rounds of revisions to the chosen concept, plus the provision of all logo files.

Here’s what you can also get with a Custom Logo Design project:

• Email signature
• Envelope
• Letterhead
• Other business templates
• Assets for Social media account profiles
• Sales and Marketing collateral
• Trade show material
• Vehicle Wraps
• Websites

All of these additional deliverables would need to be quoted separately.

But can’t I just hire a freelance graphic designer or contract with one of those “logo design” services found online and get my logo for $99, or less. Sure you could, but all you’re going to get is a logo…it’s not “your” logo or even representative of you or your business, it’s very likely just something computer generated with no concern or reflection on what you or your business stands for.

Remember, branding and design and custom logo design is an investment in your business. Your business, your goals and all the efforts you’ll be putting into your new business are worth more than $99…so invest properly and get what you need.

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