Branding, Naming, Brand Stationery, Graphic Design, Brand Collateral, Environment Design
Café Ça Va
Ça Va came to Straydog seeking a strategic re-branding agency that could help them develop a unique brand identity for their parisian style café.
We used traditional typography reflecting sophisticated French sensibility, and conveying the Parisian spirit of the cafe. In keeping with the classic French style of simple, clean design, we focus on building brand equity through the name and the simple elegance of the typography. The colour palette of navy blue with cream gives the identity the same classic feel. Along with the wordmark, we developed a C monogram to be used as a design element, giving life and personalization to the expression, “Ça va”.