We can assist with a brand launch or a refresh. Take a closer look at our branding process — we think you’ll like what you see.
Why brand?
Having a distinct brand story & personality sets you apart.
At Straydog we believe good is not good enough — we strive to create extraordinary brands. We understand brand strategy and design, and combine conceptual thinking with the bold ideas. At our Vancouver branding studio we have best of breed branding experts who’ll assist you in creating a visually distinctive, enduring and versatile brand.
Our dynamic 6–stage approach to branding has proven instrumental for new companies and those in search of brand revitalization. Our process allows us to create a powerful, cohesive brand from which your business can rise above the competition and break new ground. We help you tell your story through brand strategy, tone-of-voice, typography, colour, graphic design and imagery.
The Branding Process
The Branding Process
Discovery Session
Let's get face-to-snout.
In order to deliver effective branding programs we must be able to clearly understand the conditions surrounding the brand. Among other things, we should have data about existing perceptions (from employees, customers, financial pundits, etc). We will build a customer profile that identifies the key drivers for your potential audiences. We will also gain insight into the competitive landscape so we can see how other brands position themselves.
Brand Strategy
The foundation and roadmap.
The brand strategy session takes into account the various factors that affect a brand, and works to define what the brand should stand for over time. From this, we determine how to use this definition as the strategic foundation and brand platform for all brand decisions. The brand strategy is like a map, without it you're unlikely to reach your destination.
Brand Messaging
Clear messaging is critical.
Done well, tone-of-voice allows your brand to convey its values or qualities through the language it uses. Our process for defining your brand messaging and tone-of-voice begins unfolding as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.
Brand Identity
What does the message look like?
A logo is not your brand, nor is it your identity. Logo design, identity design and messaging have different roles that together form a perceived image for a business or product. Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. We typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.
Brand Launch
Accelerate the success of you new brand.
When the project is complete, you will leave us feeling excited and energized, and you will understand how to articulate your brand effectively to your customers…but sometimes you need help to generate that extra buzz at the crucial public launch time. Depending on the situation, the launch program can include a variety of components such as; Digital branding, Ad Campaigns, Social Media Strategy, Corporate videos or Press Releases. The scope of the launch strategy depends on the brand, the needs, the financial situation and the timing. We'll work with you to meet your objectives and budget.
Socialize Your Brand
Amplify your brand message.
The way businesses and customers interact today has changed radically over the past decade. Today, it's necessary to consider the impact of social media and amplifying your brand message through social channels. Brands striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Our team of Social Media Experts will partner with you to advise your organization on social media strategy, monitoring, content, and moderation. We brainstorm, define and implement strategies and training programs to assist your brand in Social Media.Learn about how our clients are achieving a measurable ROI with Social Media
The Brand Identity
The Brand Identity
Brand Strategy
- Brand Discovery
- Brand Research
- Brand Positioning
- Brand Messaging
- Brand Architecture
Brand Identity
- Brand Naming
- Brand Logo
- Visual Identity
- Graphic Design
- Brand Standards
Request a Branding proposal now!
