Welcome to Straydog — We’re an award winning Vancouver Branding & Graphic Design agency, building thriving brands through creative design and thoughtful brand messaging.

Branding

Unleash your brand!

Brands, like dogs, never stand still, and we design innovative branding solutions that grow, evolve and thrive.

Website Design

Embark on Web Design

We craft responsive Drupal & WordPress CMS website's that are on-brand, mobile-friendly and easy-to-use.

Package Design

Stand out on the shelf

We design product packaging that communicates and connects your unique brand message with the consumer.

LATEST DESIGN WORK

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LATEST BLOG POSTS

shopping-mall-branding-advertising-campaign

A shopping mall, like any other product or service, must work to create, maintain and promote its brand. And to successfully maintain that brand, shopping mall's must work hard, be consistent, patient, clear in its brand advertising.

With so many purchasing options and channels available to today’s consumer, staying top of mind to the consumer is very important to a shopping centre, for today and for the long term. A well branded shopping centre can dominate its market, provide superior sales opportunities for its tenants, while also being more successful in attracting the most desirable tenants. [+]
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You may have heard the expression “Pavlov’s Dog”. Ivan Pavlov was a Russian Scientist most famous for developing the idea of the conditioned reflex. Referred to as Classical Conditioning or Associated Response. In his experiment, Pavlov trained a dog to salivate at the sound of a bell by ringing the bell at the same time he gave them a treat. Thus conditioning the dog to associate the sound of the bell with receiving a treat.

The same can be used to create brand associations through classical conditioning. In advertising, we have a neutral stimulus, which is the brand. The Brand's Promise appeals to a pre-existing condition you have, such as hunger or happiness. In an advertisement, the brand is paired with its promise (hunger or happiness) in hopes that after you see the pair enough times, the mere mention of the brand will evoke the same response you get from the pre-existing condition; hunger or happiness... [+]
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Our branding guide will cover the subject of branding; what it is, how it works and how you can use it to help improve your business and perception of your service or product.

We are often asked to explain what exactly branding is and means. The simple answer is that branding is an effort to increase value by building and communicating differentiation.... got it? Read on, to learn in depth... [+]

The Design Studio

Straydog Vancouver Branding Graphic Design Web Design Firm

We're a rare breed. Straydog is a Vancouver branding firm that strives for big unique ideas and has a healthy obsession for the finer details of typography & design. Our disposition is not the kind that'll settle for mediocrity.

Straydog Brand Camp

Recent Posts

Brand New

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Brochure design for SFU's Dual Degree program.
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Straydog