Welcome to Straydog — We’re an award winning Vancouver Branding & Graphic Design agency, building thriving brands through creative design and thoughtful brand messaging.


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As a guest of Kirk LaPointe on Vancouver's Roundhouse Radio, Straydog's Rob Barnett comments on the newly design City of Vancouver Logo.

Airing on Monday evening February 27th on Roundhouse Radio - 98.3 FM, Rob Barnett is interviewed by Kirk LaPointe regarding the City of Vancouver's decision to design a new city logo/wordmark, here are some treats from that interview; Asked as to whether the new logo should is a good design or not,  Rob mentions that " A well defined, well designed logo or wordmark should help to capture an audiences' imagination, it should instill a sense of belonging among it's residents and it should be beneficial for economic purposes such as tourism and business investment. Vancouver is a vibrant, progressive and naturally beautiful city. When we think of Vancouver, when visitors, tourists, residents or investors think of Vancouver, what comes to mind? The logo should reflect these thoughts and emotions. The logo should help to inspire the viewer and to communicate all the great things that are Vancouver.....this logo certainly misses the mark on that regard". Moreover, what do do city planners and key stakeholders want these people to think when they look at the logo? These are things that a brand should convey. A city brand, logo or wordmark should be a visual representation of everything that a city embodies, it's personality, it's culture, it's beauty, it's uniqueness. It's hard to see how this new logo achieves this. Vancouver is about natural beauty, multiculturalism, progressiveness, openness, our First Nations heritage, the health and vibrant lifestyle of it's residents. The logo should be a reflection of these qualities and characteristics. Vancouver is the most livable city in North American, and ranked in the top 5 in the world. We constantly score high in terms of health, education, culture and the environment. Is the new logo a good representation of this? What was wrong with the old logo? Did the city undergo an exhaustive research process to determine direction for design, did the process involve a thorough analysis of other city brands and logos, did they conduct interviews with key stakeholders, residents, investors or visitors on what they thought of the existing brand or how they view Vancouver…..what inspires them about the city, why they choose to live, visit or invest here? It’s been reported that they city paid $8,000 for this re-brand or design of the new logo. I would ask how a budget of $8,000 could support a thorough brand development process? In my professional opinion, that’s just not do-able. $8,000 would support some design, without strategy, and it seems that that’s what has occurred here.

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Article by Rob Barnett Founder & Brand Strategist at Straydog

Why does brand matter for B2B? Because regardless of whom you are selling to, you still need to capture the attention of a person.

An individual with needs, preferences and desires—whether that’s a CEO buying your service or a shopper buying a product. [+]

At our branding agency we're often asked by clients about using focus groups to determine critical brand decisions, such as selecting a name, deciding on a logo or analyzing package design or brand collateral.

In our experience, focus groups rarely deliver any of the consensus-building clarity needed to make informed and correct decisions. Focus groups were originally invented to FOCUS the research, and not BE the research. When used a s a decision making tool, they cast ordinary people in the role of professionals, and tend to elicit the received wisdom of only a handful of dominant consumers who see themselves as critics and who would probably behave differently in a real-world situation. [+]

The Design Studio

Straydog Vancouver Branding Graphic Design Web Design Firm

We're a rare breed. Straydog is a Vancouver branding firm that strives for big unique ideas and has a healthy obsession for the finer details of typography & design. Our disposition is not the kind that'll settle for mediocrity.


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