Vancouver Package Designers, Straydog Branding takes a look at the new dimension of package design. We believe the package is not just designed for the shelf but for the whole life-cycle of the product.
Through the many stages of growth and maturation of the retail culture, the package has historically remained a “read only” medium. Just like books, magazines, newspapers, and even TV, packages have done a lot of talking, but not much listening. And while the package has arguably been the most important long-term brand symbol for most CPG brands, it has certainly played only a passive role in the brand’s conversation with its community. [Read more…] about Package Design, a New Dimension