Revitalizing a Premium Wine Tour Brand in BC’s Okanagan: How Straydog Can Elevate Your Business

The wine tour industry in British Columbia, especially in the Okanagan, faced significant challenges in 2023. Changes to provincial regulations banning AirBnB rentals in major areas led to a downturn, as many visitors relied on AirBnB accommodations for their 3-7 day wine adventures. This shift impacted tour operators and highlighted the need for brands to adapt and stand out in a competitive market.

In late 2024, a new owner stepped in to breathe new life into Uncorked Okanagan Wine Tours. Recognizing that the brand was outdated and lacked the premium positioning it deserved, she turned to Straydog for help. She knew that a compelling brand identity and an engaging website were essential to differentiate Uncorked from larger, volume-driven competitors and to showcase its unique, experiential offerings.

Our Approach: Transforming Uncorked’s Vision into an Elegant Brand

We started by immersing ourselves in Uncorked’s story, conducting thorough research on the local competition, and engaging in strategic discovery sessions with the new owner. Our goal was to craft a brand that reflected the company’s high-quality, experiential approach—one that exudes luxury, fun, and trust.

Here’s what we did:

• Brand & Logo Development: We designed a sophisticated, modern logo using a luxe serif font, with playful elements such as grapes hanging from the customized letterforms. The result is a brand that feels both premium and approachable—perfect for attracting visitors seeking memorable, curated wine experiences.

• Website Redesign & Development: The previous website no longer aligned with the new vision. We built a fresh, fully responsive WordPress site integrated with Checkfront for seamless booking, optimized for speed and performance using JetPack and ShortPixel, and enhanced for SEO with Yoast Premium. The new site perfectly communicates Uncorked’s unique offerings—focusing on experience, fun, and elegance.
• Content Strategy & Marketing Assets: We also crafted compelling content and designed attractive marketing materials, including vehicle wraps, to strengthen brand consistency across channels.

The Result: A Resilient, Premium Wine Tour Business

Today, Uncorked Okanagan boasts a stunning new brand identity and a website that helps attract discerning travelers looking for more than just a tasting—it’s about the experience, the memories, and the vibe.

Thinking of transforming your brand or digital presence? At Straydog, we specialize in elevating businesses through strategic branding, website development, and marketing solutions. Whether you’re in the wine industry or any other sector, we’re here to help you stand out and succeed.

Ready to rebrand or redesign your website? Contact us today and let’s craft a compelling story for your business that resonates with your target audience!