Uncorked Okanagan Wine Tours – Branding & Website Design

In 2023, the entire wine tour business in British Columbia and specifically, the Okanagan, suffered a massive down-turn. This was as a direct result of the Provincial Government’s changes to eliminate AirBnB rentals in many major BC cities and areas. Many visitors and consumers of wine tours, typically come for 3-7 days and would utilize AirBnB’s are a primary source of accommodation.

In late 2024, the new owner of Uncorked Okanagan Wine Tours (having just recently purchased the business), contacted Straydog as she realized the business was in desperate need of new branding and a new website. Many of Uncorked’s competition are much larger outfits, with a volume based, low-priced offer, while Uncorked’s position was much more of unique and premium wine tour operator, offering “experiences” versus just a wine and dash, low priced model.

The current brand was very outdated, the website was clunky and overall, the entire brand’s assets required a new look. This is where Straydog came in. We took what we knew about great design, did our research on Uncorked’s competition, took the new owner through multiple strategy and discovery sessions, and designed a new Brand and logo, that would accurately reflect the company’s positioning, separate it from the competition and help to launch a more premium offering.

What Makes Uncorked Okanagan Unique?

Simply put, Uncorked Okanagan Wine Tours, curates tours with a unique blend of exquisite sips, memorable moments, loads of laughs, and …………nothing but good vibes. With attention to detail, they offer amazing and memorable experiences in a relaxed and fun atmosphere vs a rushed tasting.

The New logo

The new Uncorked logo uses a luxurious and sumptuous serif font as a base for the customized wordmark. The glyph’s of the U and N are extended so that ‘grapes’ can appear to be hanging from the n. The logo is clean, clever, modern and fun. It exudes the feel of a deluxe brand offering a high quality service in the wine industry. The curvy lettering and playful graphic are cheeky and convivial.