Plastics For Our Planet

Challenge

There is a lot of talk in today’s world about the use of plastic, and amid this talk, there is also a lot of mistruths. Yes, the plastic that ends up in our oceans is cause for concerns, and this must be addressed, but we must address this with alternative and responsible, earth-friendly solutions. This is Plastics For Our Planet’s cause for concern: educating and providing brand owners with packaging solutions that are more eco-friendly versus current plastic packaging, but also more earth-friendly versus alternative packaging material. Paper, metal, tin, glass and cotton are not always better solutions than is plastic….and this is the biggest misunderstanding today.

That’s our challenge! To develop a brand, corporate mission statement, positioning, identity and story, that back-ups these assertions, in a compelling and savvy way.

Results

The Logo represents the idea of a zero-footprint, clean tech corporate image, that communicates recycling. A custom type font with a variable colour palette allows the logo to be applied in various capacities to help communicate earth-friendly, innovative and responsible. The website is refreshing and visually impactful, with a heavy focus on content and imagery that evoke sustainable packaging solutions for today’s brand owners requiring the latest in plastic packaging:

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