How much will it all cost?
We often get asked such things as: How much will it cost for a brand and website….or to design a logo, or for SEO or Social Media Marketing , OR do you have a package price for branding or website design?
There is no simple answer to this……Brand & website costs all depend on the size of the company, the project requirements, the features and special funcnionality required for your website, how many logo options you require and how many revisions are requested.
A small-business might have just one person responsible for the brand identity usage, and in this case, there would be little need for an extensive brand standards document to keep numerous team members inline with the brand integrity. On the other hand, working with the board of directors of a large company may need an exhaustive presentation that analyzes the internal and external communication, the competition, and explores a wider range of strategic variations to achieve committee consensus, finally arriving at a comprehensive set of identity guidelines.
And as far as websites go, a simple custom themed “brochure-type” website with minimal custom functionality, with less than 10-15 pages, may only cost $8,500, while a much large custom website with numerous API integrations and other custom code, with 100+ pages, a blog, e-commerce and 20+ unique page templates, could easily run well above $150,000. In fact, in the world of website builds, $150,000 would be cheap.
NOTE: We do not use out-of-the-box WordPress themes and then just add your brand colours, images and texts. These sites will leave you frustrated, constrained and unhappy soon after launch, or even during the development phase as the included features and functionality are usually very locked down, with no ability for simple customization. These sites will cost you less..BUT remember, you ALWAYS get what you pay for.
Our Custom Designed Straydog WordPress websites are robust, scalable, flexible and long-lasting. Many of our website clients are still using their sites 10 years after we built them….because we built them well, using custom themes that allow them to grow with the client’s needs.
Image what it would have cost to build some of the best websites designed over the past few years according to CSSDesign Awards, including:
Flyher.com (Best Designed Website of 2022)
Superlist.com (Best UI and Innovation)
Matruecannabis.com (Website Design)
From digital strategy, to UX, UI, graphic design, development, SEO, content strategy & copywriting, photography and video, the budgets for these sites would have been massive.
You don’t achieve greatness on small budgets.
We often get asked by clients to design them a website similar to Apple or Fairmont, yet they have a budget <$20,000. Obviously, this can’t be done. Your budget must not only support your expectations and but also your needs. Do you need a Million$ website? If you do, then come to your website design agency with that million$ budget.
Don’t be a dick, you can’t have Champagne tastes with a beer budget.
Having said all of this, here’s a quick overview of what you could expect to pay:
Logo Design:
- $1,250 and up for a custom designed logo. (These are custom to your brand/business, not off-the-shelf designs…we don’t do that).
Branding:
- $8,500+ for small start-ups, $15,000 and up for existing small-medium sized companies and over $30K for larger companies.
Website Design and Development
- Basic “brochure” websites starts at $8,500. But typically, you should budget over $10,000 for a custom designed WordPress website.
- Larger websites with features such as E-Commerce, secure login, SEO & content strategy, copywriting and more, start at $20,000
DON’T HAVE THE BUDGET FOR EITHER OF THESE OPTIONS…DON’T RUN AWAY,
> Fill out this form: AI Powered Website Request and we’ll get right back to you and how we can quickly and effectively build you an amazingly new SEO Optimized website that unlocks the latest in AI technology for content generation, SEO, e-commerce and more.
SEO Services:
> SEO Audits and basic keyword services: $1,500 each
> Monthly SEO Services, from $1,000/month
Social Media Marketing:
> Our Social media marketing services start at $1,000/month
PPC Advertising:
> Our PPC Advertising audits start at $1,399 and our monthly packages at $1,000/month
Package Design:
> Starting at $2,500 for one product, one package
Label Design:
> Starting at $1,000
Photography and Video services:
> From $500 for a 1/2 day shoot, $1,000 for a full day shoot