ASCEND Branding – Provincial Health Services Authority, BC
Straydog partnership with British Columbia’s Provincial Health Services Authority continues to grow with our branding and graphic design work for the “Advancement and Skill Centre for Engagement and Development” department at PHSA.
The build-out of the Medical Staff Development Office at PHSA includes OSWELL, The Office of Medical Staff Safety and Wellbeing and BEACON, a 24-month medical staff leadership program within PHSA Both branded by Straydog as well. We first started out with the branding and design for BEACON and then carried the design langauage over to both ASCEND and OSWELL.
The 3 logos represent guiding light, leadership and illumination…the guiding principles of the 3 programs and departments at PHSA.