All City Pest Control – Branding
All City Pest Control has been operating in the Greater Vancouver area since 2020 and has successfully managed to carve out a decent existence over these past few years, but the owner, Steve Long, has greater aspirations. Focused on the Commercial Pest Control market in Vancouver, All City needed a brand re-fresh and a new website that would reflect the company’s vision and positioning and set it apart from its competition.
The company is know for it’s reliability and professionalism and the existing brand and website did not accurately reflect those values. So Steve, called upon the pack at Straydog to develop and design the new All City Brand and website.
The old logo was just something very crude and the website was a very simple creation made on Weebly by Steve himself. Although effective to help All City get started, these were not going to effectively allow All City to reach the goals and objectives set by Steve.
The Old Logo:
The New Logo:
The logo gives a dynamic tone to the All City Pest Control brand. A compact badge shape signals protection and trust, and the cityscape expands from a small home to larger residential and commercial buildings, clearly representing the company’s ability to safeguard every scale of property and business.
The upward arrow reinforces the idea of “All” — reaching every corner of the city and every type of client — while also symbolizing progress and proactive prevention. Clean lines and a confident color palette maintain a modern, professional tone that reflects the brand’s reliability, authority, and focus on creating safer environments.
The Brand Purpose
All City Pest Control is a Vancouver-based pest control company delivering fast, professional, and compliant solutions that protect businesses, tenants, and reputations.
All City Pest Control exists to protect people, properties, and reputations by delivering reliable, compliant, and prevention-focused pest management solutions. Rooted in a commitment to trust, safety, and professionalism, the company goes beyond simply removing pests — it safeguards health, ensures business continuity, and strengthens communities by creating cleaner, safer environments for clients and those they serve.
Services Provided:
- Brand Strategy
- Brand Identity and logo desiign
- Brand Guidlelines
- Graphic Design of brand collateral
