BCIT Faculty & Staff Association


BCIT FSA came to Straydog seeking a strategic re-branding agency that could help them increase brand awareness, member engagement and assist in overall brand alignment.


The Faculty and Staff Association of BCIT defends and advances the employment interests of its members through representation, collective bargaining, and advocacy with BCIT, the government, and the community.

When we analyzed the FSA brand we concluded that the overall brand strategy and brand design felt neglected and was not reaching its full potential. The old logo was lacking a meaningful brand story and it wasn't memorable.


The new branding modernizes the association and introduces a new symbol with a nice story to tell. The logo demonstrates clearly and boldly with a dialogue bubble, the promise of representing its members voice!

The logo icon is versatile and can be creatively applied to advertising design or may be used to represent the FSA in digital media as a favicon or other places with small graphic requirements.

Website: bcitfsa.ca