Keeping your brand on top of what’s popular and trending is not easy. With these top 10 tools your digital brand will be in-the-know and aware of what’s happening in the world instantly.
From hot keywords searches on Google to what’s trending on Twitter or Facebook and what’s going viral on YouTube this very moment. Day by day and even minute by minute. Never get left in the dark again!
With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. This is great for looking at relevant terms, as well as the best time to start ramping up (or slowing down) your digital marketing efforts for any particular keyword phrase.
With Hot Searches, you can see a snapshot of what’s on the public’s collective mind by viewing a stream of the fastest-rising search queries of the day. Click on any top keyword, and you’ll see a search volume index chart showing searcher interest over the past 24 hours. You’ll also see snippets of the top Google results for that keyword for news, blogs, and Web searches. Perfect for looking at upcoming trends that might provide ranking and traffic opportunities.
Enter in a URL and see what else that site’s visitors are searching for, along with other sites they have visited. This gives you a good dose of competitive intelligence and visitor engagement and interests.
Compare search results by location or time ranges and filter by geographical locations, search type (products, news, and images), and even by categories. Compare and filter up to five terms at a time. While raw search volume numbers are helpful to select one term over another, this information can help you target each phrase based on the specific search market. When and where the searches are being performed can be valuable information for targeted ad delivery.
This provides two lists of the top 500 most searched keywords within the last 48 hours and 365 days. Search volume for each phrase is provided as well. Another tool that is good for looking out for upcoming trends for you to capitalize on for your brand’s Search Engine Optimization.
It features two charts that show what is trending on Twitter: one for today’s top 10 trends and another for currently trending. This information can help you get involved in the most important, vibrant, or talked about conversations of the day, opening up new avenues for networking and engagement.
Want to know what people in your (or any) area are tweeting about? This shows trends based on geographical locations. Using this data, you can get in touch with local tweeters that share similar personal or business interests. Great local networking tool!
Shows you what is being liked across the Internet right now. Filter by what is popular, news, entertainment, and much more. This is Facebook’s version of TweetStats, giving you a few more filtering options to narrow down your search to what is important to you or your business.
The hottest videos on YouTube can be found on the Trends Dashboard. You can filter by location and age, sort by most shared or most viewed, and even compare how videos trend for different audiences. Not just for entertainment, these videos can also help you see what is catching people’s attention and what audience they most resonate with. Video demographic research!
Find out what content is getting socialized the most across the Web. View by category, drill down to the 20 most viral for the week, or see what’s just launching that’s making a buzz. This is another opportunity to see what people are talking about, what’s going viral, and to engage with the audience that’s most suited for your needs.
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Article by Rob Barnett
President, Brand Strategist at Straydog