Straydog completes and launches Paladin Security’s new websites.
For over 6 years, Paladin Security has worked closely with Straydog for all of their branding, graphic design and website design and development services. In this time, we have provided a very broad range of services to Paladin Security. From brand management, and strategic brand consulting services, to the graphic design for promotional and marketing material, and the design for all of their trade show booths, as well as the interior and graphic design for their head office in Burnaby, BC. Over the years we have also had the pleasure to be their choice for all of their website design, development and ongoing support needs. In 2012, we took their old Joomla website and designed a new and impressive website in Drupal. At the same time, we also designed and developed an internal Drupal intranet site for all of their employee online communication needs.
Over the years, Paladin has grown an an incredible pace, from their humble beginnings over 40 years ago with just 4 employees and 1 contract, to over 10,000 employees today, they are now the largest independent integrated security firm in Canada, and we are proud to be their agency of choice.
In 2016, Paladin began to move into the USA, which was no easy feat considering the level of competition in the US. In order for this US expansion to be successful, it meant that the Paladin brand would require some re-focus and re-fining for the US marketplace. The US is a much different marketplace, especially with respect to security, and this meant that success in the US would be dependent upon the ability for Paladin and the Paladin brand to effectively communicate their core difference and value-added benefit of being a security company focused on providing the highest standards of security service, custom-tailored to each clients requirements based on the industry in which they operate. This move also required a new brand name for the US marketplace and a new website as well, the PalAmerican website. We also built their new US intranet site for their US employees.
This expansion was also the right time for Paladin in Canada to re-focus their brand and digital presence in this country. For that to happen, we partnered with Paladin to design and develop their new Paladin Security website.
Our scope of services:
- Comprehensive digital strategy for Canadian and US online presence
- IA, UX and wireframing for the two new websites
- Website design and WordPress development for the new websites
- Drupal development services for their new US intranet site for employees
- Web copyrighting for both the new corporate and US websites
If you’re looking for digital strategy, brand or website design and development services, then give us a whistle! Request a Proposal
Article by Rob Barnett
President, Brand Strategist at Straydog