Paladin Security

Challenge

With over two decades of experience and considered trailblazers in the security industry, you can count on Canada’s top security company, Paladin Security to show you the most innovative web experience for their customers.

Built on a Drupal platform, this responsive website design gave users a pleasant website experience and access to critical information on any device. At Straydog we designed a unique and impactful UI that reflects Paladin’s brand image and innovative brand personality.

Pay your bill online, learn more about security systems and apply for jobs with ease on your desktop, tablet or mobile phone. This responsive website design will give users a pleasant website experience while accessing critical information.

Result

Straydog was nominated for an Awwward for the 2013 Paladin Website!

Awwwards recognizes and promotes the talent and effort of the best developers, designers and web agencies in the world. An international jury, made up of some of the most important designers, bloggers and Internet agencies, evaluates each site by means of a strict system of evaluation scoring them on a scale of 1 to 10 for their Design, Creativity, Usability and Content.

Paladin Security, Canada’s top security company came to Straydog in early 2012 with a motivation to fix the website’s SEO structure, its flow and to better showcase Paladin’s services. That notion grew however, when our branding experts at Straydog took a closer at their brand and website. Paladin is an innovative company with over 6,000 employees and they strive to continually be ahead of the curve, providing their customers and employees with exceptional service and security tools — their website did not reflect this.

Our strategy for the www.paladinsecurity.com Paladin Website was to go a step further, as branding experts we would offer far more than web design. It was critical in our minds to focus on their digital brand and align the web design and development as one.

The Digital Branding Involved

• Using Graphic Design to consistently apply their Brand Identity
• Reflecting a sense of innovation
• Designing a consistent UI (user interface)
• Developing a better UX (user experience)
• Applying a similar tone-of-voice to all website content
• Developing a photo style to be consistently applied in each page
• Integrating Social Media & Video as part of their Brand DNA