Re-Naming, Re-Branding, Website Design, Graphic Design of signage and sales collateral, Advertising
ChallengeWhile being a highly respected property management team, the Mander brand had become stale and too conservatively positioned. The tone of voice was not highly differentiated, nor was it a true representation of the company values & brand personality.
Better reflect their purpose — a full-service upscale home rental & property management company, who provides friendly service with a local seaside flavour.
Our strategy was to position the brand as the only property rental & management company offering a lifestyle. Communicate the offering in a simple and appealing way, without complexity and complicated jargon. We used clean design and photography rich that extend the brand's story of lifestyle.www.mandergroup.com