SERVICES
Brand Identity, Digital strategy, UX and wireframing, Graphic Design, Website design and development, copywriting for print and digital

MANDER Group

Challenge

The Mander Group has been a valued Straydog client since 2011. They came to us back then for a complete re-branding effort, as well as a new website. That project had immediate and long-lasting positive results on their sales and marketing efforts, driven by the clear and clever brand messaging and their newly defined brand positioning. Through the years, The Mander Group continues to be leaders in their market with their well recognized brand and catchy messaging.Six years later, the Manders were looking for a bit of a brand re-fresh as well as a new website. Again, they came to Straydog for their needs.

Action
To strengthen the brand's curbside appeal, while staying true to the brand's recognizable colour palette, we added the colour grey and made white the predominant feature on their signs and collateral. We also made a change to the logo and wordmark, by making the  quotation/house icon the featured logo graphic. We think the results deliver a refreshing new look for the Mander Group, that will serve them well in the years ahead.We also designed a new full-width, visually stunning WordPress website that launches in November 2017.